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Reinforce your Integrated Marketing Approach through Cross Channel Tracking with Google Analytics

Event Date: 18/05/2017

Event Time: 08:30 PM IST

Education Level: Beginner Level

Who is it for:  

Brand Managers, Digital Marketers, Web Analysts, Business Analysts and Anyone who knows Google Analytics and is curious to explore more

About This Webinar

Does your organization utilize multiple channels online as well as offline to reach out to its target market? Then you’re already aware that each of these channels play different roles in their own ways to push customer to lower end of the funnel.

Learn how to analyze which channel contributes how much in engaging and converting your customers or prospective clients through cross channel tracking using Google Analytics.

Key Takeaway Points

In this 50 minute interactive session with Ravi Pathak, you’ll learn how to:

Leverage Google Analytics to carry out cross channel tracking
How it enables you to deliver an integrated marketing approach
Discover most followed user journeys and accordingly improvise your marketing strategies


Ravi Pathak

Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.

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