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Achieve 1.5x Higher ROI with Predictive Remarketing

Event Date: 06/07/2017

Event Time: 08:30 PM IST

Education Level: Beginner Level, Advanced Level

Who is it for:  

Product Managers, App Marketers, Business Analysts

About This Webinar

Loyal customers, returning users, past buyers! Yes, these customer segments significantly impact your business metrics. You want to remarket to them at any cost and get a higher share of their wallets. But there’s a catch, you have to spend more than a dime with your affiliates or digital marketing agencies and there’s no guarantee that you end with a positive RoI.

So if you could just slash your remarketing spends by 50% and retarget only to those users who are predicted to transact next week and get a higher campaign RoI?

Learn how to approach this remarketing opportunity using Machine Learning Prediction Models.

Key Takeaway Points

In this 45 minutes interactive session with Bismayy Mohapatra, you’ll learn how to:

Predict the qualified visitors who carry the highest probability of converting on your site within the next ‘n’ days

Remarket to the segment at a lower cost per transaction



Bismayy is a Product Manager at Tatvic. He has developed Badger, an intelligent insights generation engine powered by Machine Learning. He is working with the team to develop PredictN, an automated prediction SaaS platform for businesses to boost their marketing RoI. He applies R, Python, and Cloud Prediction models to help clients make sense of their digital analytics data. He loves playing and following football.

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