Reduction in CPL


Increase in the Conversion Ratio

About Client

The client, working on building robust HR and payroll solutions, operates in 100+ locations across the USA and is a recognized leader in the payroll, human resource, and benefits outsourcing industry.

Business Challenge

  • Inability to track the actual performance of Facebook campaigns 
  • Absence of a credible source of information. 
  • Reliance on unreliable sources like third-party cookie tracking, web browsers, and ad blocking to track the Facebook campaign performance.


  • Reducing dependency on third party information to monitor ad performance
  • Optimizing Facebook ad campaigns to improve conversion and drive down costs

Discover how a HR and Payroll Solutions Provider achieved a 30% reduction in CPL and 213% in conversion with Tatvic

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