10%

Increase in Purchases Through Guided Navigation

ROI

Uncovered high-intent users to boost engagement and conversion

Home Centre Boosted Conversions by Optimizing Digital Experience

About Client

Home Centre, a part of the Landmark Group, is a leading home furnishings and décor retailer known for offering stylish and affordable home solutions across the region.

Business Challenge

Low Engagement from New Visitors
Home Centre struggled to engage first-time website visitors effectively. These users often left the site without meaningful interaction.

Drop-off Before Product Exploration
Only 26.19% of new users reached a product detail page, indicating that a significant majority were not exploring product offerings in depth.

Missed Conversion Opportunities
This lack of engagement and early drop-off meant potential high-intent users were not being guided effectively, resulting in missed opportunities to convert interest into purchases.

Goal

The goal was to improve conversions by enhancing the digital experience for new users. A custom Q&A-based navigation pop-up was implemented to help users find relevant products quickly, resulting in a 10% uplift in purchases.

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July 10, 2025

10%

Increase in Purchases Through Guided Navigation