217%
Increase in overall lead submissions
400%
ROI achieved
HDFC Life Boosts Lead Submissions by 217% with CRO Optimization
About Client
Founded in 2000, HDFC Life Insurance Company Limited is one of India’s leading life insurance providers, offering a wide range of long-term solutions in protection, pension, savings, investment, annuity, and health. With over 60 individual and group products, HDFC Life caters to diverse customer needs across multiple touchpoints.
Business Challenge
While HDFC Life’s website attracted a steady stream of visitors, the lead submission rate lagged behind expectations. Key issues included:
- High bounce rates on crucial product pages
- Low form completion rates despite strong traffic
- Overloaded first folds on landing pages causing friction
- CTAs that lacked urgency and persuasive triggers
The company wanted to unlock untapped potential by improving the visit-to-lead ratio and better aligning its digital performance with business growth goals.
Goal
To increase overall conversions by:
- Enhancing the user journey through CRO strategies
- Optimizing key product pages for clarity and motivation
- Driving more qualified leads for policy sales through the website
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