50%

Cost & hit optimization by eliminating redundant event tracking

16%

Boost in accurate user acquisition tracking

ET Money Supercharges Data Accuracy and Analytics with GA4 Optimization

About Client

ET Money, a leading financial management platform, partnered with Tatvic to overhaul its data tracking and analytics framework across the web platform. The mission was to achieve seamless, accurate data collection and unlock the full power of Google Analytics 4 (GA4).

Business Challenge

Navigating a Labyrinth of Data Discrepancies

ET Money faced critical data challenges hindering strategic decision-making:

Inaccurate Data
Gaps in their GA4 setup led to incomplete and unreliable data.

WebView Blind Spots
User interactions within app Web Views (crucial for stock transactions) were misattributed, obscuring the true app user journey and conversion paths.

Data Overload & Inefficiency
The system logged an excessive ~1M+ events monthly, PII data was being improperly captured, a high volume of traffic was unclassified (“not set”), and key engagement metrics were artificially inflated.

Goal

To drive significant growth in key business metrics, Add to Cart, Begin Checkout, and Purchase by optimizing the purchase funnel, improving website conversion rates, and enhancing overall user engagement through data-driven strategies.