5.6x
ROAS Achieved
38%
Decrease in Cost Per Click
How Tatvic Helped an E-Commerce Unicorn Achieve 5.6x Return on Ad Spend
About Client
E-Commerce Unicorn with headquarters in India
Business Challenge
- Optimizing advertising costsÂ
- Larger allocation of funds to Display & Video 360 for a particular campaign
Goal
- Achieve a better ROAS than the current campaignsÂ
- Maintaining a similar CPC for the dormant and new users.
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