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Driving Lead Growth and Engagement Through Digital Experience Optimization
About Client
Asian Paints recognized the areas on their website where user interaction was low and needed to be improved to trigger conversions. The three main areas of focus were:
- Home page Navigation: Users interacted very minimally with the paint/Interior Design tools, which assist them in estimating the cost of their projects, and suggest products.. Those are the high-performing pages across the website.
- High Traffic Pages: A high-traffic page gets heavy organic and direct traffic but is not optimized for engagement and lead generation.
- Contractor Profile Pages: These pages did not effectively highlight key contractor details, and suboptimal call-to-action (CTA) placement affected the number of contractor inquiries.
The goal was to improve user navigation, enhance navigation and engagement, and boost lead form submissions on these key touchpoints.
Business Challenge
In order to solve key user experience and performance issues for Asian Paints, Tatvic applied a systematic, data-driven optimization strategy with the DOER model: Discover, Optimize, Experiment, Review.
Goal
To enhance data-driven decision-making by ensuring high data accuracy, optimizing marketing ROI, streamlining insights for targeted strategies and efficiency, and delivering a more personalized user experience.
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