22%
ROI
Driving Conversions Through Innovation: A Transformation Story
About Client
At Dot & Key, all the skincare innovation happens in our in-house R&D lab, where our skincare scientists bring 50+ years of extensive experience. Blending the best of fruits & high-performance actives, our R&D team is all about crafting products that are not only super effective but also feel amazing to use.
Business Challenge
The Brand approached with the following challenges on their website:
High Traffic, Low Conversion: Despite strong website traffic, a large portion of visitors drop off without completing a purchase, indicating a gap between interest and action.
Unoptimized Purchase Funnel: Key stages in the purchase journey—such as product discovery, cart, and checkout—lack optimization, leading to user drop-offs and missed revenue opportunities.
User Experience Gaps: Inconsistent page layouts, limited personalization, and overwhelming product variety impact overall user experience, making it harder for customers to find and buy the right products.
Goal
To enhance data-driven decision-making by ensuring high data accuracy, optimizing marketing ROI, streamlining insights for targeted strategies and efficiency, and delivering a more personalized user experience.
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