99%
90%
DK Score Achieves 99% GA4 Data Accuracy While Reducing Developer Dependency by 90%
About Client
DK Score is an India-based, AI-powered Vedic astrology platform that blends authentic Jyotish principles with modern digital technology. The platform serves both astrology practitioners and seekers, offering personalized insights across relationships, career, finance, health, and overall well-being.
With a vision to modernize and scale Vedic astrology globally, DK Score provides intelligent tools for astrologers such as client management, content publishing, and consultation workflows while delivering personalized predictions to users through a seamless web and mobile app experience. The platform supports a rapidly growing global user base and builds trust through accurate, technology-backed astrological practices .
Business Challenge
DK Score was preparing for a critical mobile app launch, where accurate analytics from day one was non-negotiable. The business required comprehensive GA4 event tracking across both the mobile app and website before go-live.
However, the team faced two major constraints:
- Limited developer bandwidth, making manual GA4 event implementation difficult within tight launch timelines
- The need for a scalable, low-maintenance analytics setup that would minimize ongoing developer involvement for future tracking changes and enhancements
Traditional manual event tagging posed risks to launch timelines, scalability, and long-term operational efficiency.
Goal
- Ensure 100% GA4 readiness before app launch, with no loss of critical user interaction data
- Achieve high data accuracy and completeness across web and mobile platforms
- Reduce long-term dependency on developers for analytics implementation and updates
- Build a future-proof, scalable tracking framework that supports rapid product and marketing iterations .
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
99%
1.8M+
