Let’s delve into the dynamic landscape of digital advertising and navigate the realms of two formidable players: Google Ads and DV360. Picture this as a caffeinated conversation where we explore which powerhouse aligns better with your business goals. So, grab your favorite brew, and let’s embark on this marketing journey to understand the differences between Google Ads and the Display & Video 360 platform!
Comparison between Google Ads V/S DV360 Platform –
1. Advertising Platforms:
Google Ads, akin to a reliable Ford Mustang, excels in search engine advertising. On the other side, the Google marketing platform DV360 emerges as the luxury sports car, encompassing a spectrum of digital advertising channels – display, video, audio, and native advertising. Think Ford Mustang vs. Lamborghini Aventador.
2. Audience Targeting:
While both platforms offer audience targeting, Google DV360 stands out with its sniper-like precision, allowing granular targeting based on interests, demographics, and behavior. It’s like having a sniper rifle versus a shotgun in your arsenal.
3. Inventory:
Google Ads owns its inventory on platforms like Google Search and YouTube, a private beach of sorts. In contrast, Google DV360 offers access to a vast ocean of inventory from different ad exchanges and publishers. Picture your private beach (Google Ads) versus access to an entire ocean (DV360).
4. Ad Formats:
Google Ads provides a toolbox with search, display, and video ads. DV360, the Google marketing platform and comprehensive hardware store, offers an extended array, including programmatic native and audio ads.
5. Ad Pricing:
Google Ads operates on a cost-per-click (CPC) model, akin to paying for a single cup of coffee. Google DV360, with its flexibility, offers options like cost-per-thousand-impressions (CPM), cost-per-completed-view (CPCV), Active View measures TrueView impressions that are both audible and fully on-screen for at least half of the duration, or until either 15 seconds or the ad’s midpoint, whichever occurs first and % Population Reach comparable to paying for a whole latte. Learn more about metrics around DV36O here
6. Advanced Features:
DV360 introduces advanced features like dynamic creative optimization, mirroring a personal assistant, and making real-time adjustments based on user feedback. In contrast, Google Ads relies on manual adjustments.
7. Reporting:
Both platforms offer reporting and analytics, but DV360 takes it up a notch with advanced reporting capabilities and seamless integration with third-party analytics tools. It’s akin to having a magnifying glass (Google Ads) versus a supercomputer with many data analysis tools (DV360).
In conclusion, the choice between Google Ads and the Google marketing platform DV360 hinges on your unique advertising goals and budget. If you prioritise reliability and power for point-to-point journeys, Google Ads is your go-to. However, if you crave the luxury sports car experience with precise targeting, DV360 beckons. Choose your platform wisely, fellow marketers, and enjoy the ride. If you have already made your decision to choose DV360, then choose Tatvic for better Display & Video 360 services.
