As some of you guys may know, our Predictive Analytics Webinar took place yesterday (June 19th 2013). I believe you all agree that predictive analysis is a vast topic, right? So, for this webinar, our intention was to share our knowledge…
In this blogpost, I will be talking briefly about Predictive Analytics and why it holds value from a web analytics perspective. Broadly speaking, Predictive Analytics is a set of methodologies that assist us in anticipating customer behavior. The customer behavior…
As an established follow up practice after our webinars take place, we are releasing this blogpost to address the queries we have received during our last webinar. The topic has been on “How to simplify and automate data extraction process…
Tons of material is available on internet about what Google Tag Manager is? Below mentioned image describes what Google Tag Manager is ‘NOT’. You may also want to have a look at the explanation that has been given during our…
Here is the simplest way to understand elements of Google Tag Manager. The below mentioned image shows that how you can correlate elements of GTM with real life object for better understanding. You may also want to have a look…
Here is the example of how Google Tag Manager differs from traditional way of implementing java script codes. You can see in the below mentioned image how an implementation specialists have to insert java script codes on pages which need…
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