Shopping is a habit. 87% of shoppers now begin their hunt in digital channels while the others start with the search engine. These habits don’t guarantee that they’ll end up buying from the website where they started. Over 30% of…
Before plunging into this blog, I recommend you read the preceding chapter of our Predictive Remarketing series here. To give a prelude, we started off with our remarketing problem. The problem universal to all digital marketers is that you spend…
“If I could remarket to only the audience who carry the highest probability of transacting on my site or submitting their details; I could save on my Ad costs and get a higher conversion rate” Every marketer’s dream, isn’t it?…
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign…
