Before plunging into this blog, I recommend you read the preceding chapter of our Predictive Remarketing series here. To give a prelude, we started off with our remarketing problem. The problem universal to all digital marketers is that you spend…
“If I could remarket to only the audience who carry the highest probability of transacting on my site or submitting their details; I could save on my Ad costs and get a higher conversion rate” Every marketer’s dream, isn’t it?…
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign…
