Data Discrepancy between DoubleClick for Publishers and Google Analytics 360

February 14, 2018Riddhi MehtaDoubleClick for publishers, Google Analytics, infographics

It is highly recommended to not compare Google Analytics and DFP numbers due to discrepancies that may occur. Check out this infographic to understand important points regarding those discrepancies. Separate Java Code DoubleClick for Publishers (DFP) has the ability to count each impression that...

Optimize Ad Serves in DoubleClick For Publishers (DFP) Using Customized Audience with Google Analytics 360

November 29, 2017Sameer SanghaviDoubleClick for publishers, Google Analytics 360

Majority of leading digital publishers are having a hard time identifying & capturing the interests of their audience while also retaining them through various touch points – the most important ones being Optimized Ad Serves. Our previous blog on DoubleClick…

2 Tag: DoubleClick for Publishers

Data Discrepancy between DoubleClick for Publishers and Google Analytics 360

Optimize Ad Serves in DoubleClick For Publishers (DFP) Using Customized Audience with Google Analytics 360

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