Q&A from our GTM Webinar “Learn how to make Google Tag Manager implementation easier”

As some of you guys may know, our GTM Webinar “Learn how to make Google Tag Manager implementation easier” took place last Wednesday (April 10th).
We really hope that after attending this webinar you are now able to have a much easier life, when talking about GTM implementation.
In case you were unable to attend the live event, you may want to have a look at our Replay.

Now, as we have promised, we would like to share with all of you the answers for the queries that we have received during the webinar.

If you any further question regarding Google Tag Manager, we would love to help you out.

Q: Does the Tag type you select from the drop down menu matter?
A: Yes, definitely. If you want to implement Google tags you can use the GTM inbuilt tags such as Google Analytics, Adwords Conversion, Adwords Remarketing, etc. For non-Google tags you can use custom HTML tag of GTM. The tag should be selected according to the requirement.

Q: Why have you used custom HTML tag rather than the Google Analytics tag?
A: In the example, we tried to change the clumsy URL to turn it into a friendly name. In general, any change that you want to do to standardize GA code will be better executed using custom HTML tag instead of standard GA tag.

Q: What is the best practice for implementing two UA Codes on the same page? Custom HTML tag or two Google Analytics tags?
A: Ideally, you would want to have two different custom HTML tags for two different UA Codes for the same page. However, there will be just one GTM container code on that page, which will contain two different custom HTML tags. These two custom HTML tags will contain & fire two different UA codes based on rules.

Q: In GTM how do you link the new container/tag/rules/macros made with the Google Analytics UA code?
A: The default functionality of GTM has 4 different elements: container, tags, rules & macros. All of them have many to many relationships. GTM by default saves the combination of the 4 of them for each version that you create and, thereby, they are linked with one another.

Q: So is there a section under GTM that lets me input the corresponding GA UA code?
A: Yes. If you create new tag, you can use Google Analytics tag as type then insert GA UA code.

Q: To implement GTM, do i need to add GTM container code in all pages, like we add GA code in all pages?
A: Yes, you have to add it on all your pages.

Q: Which tool have you showed that lists all the request ID numbers, subject, status, priority, etc?
A: We used Trac, which is an open source management tool that we have customized for our purpose.

Q: I’d like my company to become GTMCP. What do I need to do to obtain this certificate?
A: Google Analytics certified partners can become Google Tag Manager certified partners. If your company is Google Analytics certified partner you should contact with the account manager to understand what all is required to be a Tag Manager certified partner.

Q: I could not find any GTMCP in my country. Can you help?
A: If your country doesn’t have a GTMCP company, we can help you locate the nearest one or we can help you from our office locations as well.

Q: Does GTM have any limits regarding the number of tags, rules, etc?
A: GTM Tags has the limit of 15,360 characters. Other than this, GTM has no other limits as of now. There is no hard limit in GTM regarding the number of tags, but it is recommended to keep the number of tags as lean as possible.

Q: Why do I need to create a version? What is its role?
A: A version is essentially a snapshot of the container. You can save the current state of container anytime and you can go to the previous version whenever you need to.

Q: Why should I give argument to track page view function? Just to see a friendly URL?
A: Yes, that is correct. There are times when business analysts are better off with better URL naming convention than with clumsy URLs. But that’s not always the case.

Q: As an agency, can I use GTM for my clients? How?
A: Yes, GTM can be used by agencies. We understand that many agencies face challenges such as managing multiple clients and monitoring tracking progress of their measurement plan from single location and sharing the progress by way of granting different user levels of permission to clients. Infact, GTM has multi-account feature that allows you to create different accounts for different clients. Thus, you can determine appropriate workflow and user level permissions based on clients to manage their tags efficiently.
We recommend that end clients should create their own accounts and then grant access to their agencies using their permissions feature.

Q: When I allow marketers to take control of analytics tags, how do I ensure that it won’t break my site?
A: GTM has a tag preview mode with automatic error-checking that prevents publication if tags are not properly deployed on website.
There’s also a feature called version history, which makes sure that no faulty codes are placed on website.

Q: Can I include non-Google tags as well?
A: Yes. You can add custom code for any JavaScript tag you like, but it’s extremely important to check out Google Tag Manager’s Use Policy before using.

Q: Does GTM collect any data? If yes, what does Google do with this information?
A: Actually, GTM is a solution for marketers to manage website tags, from one interface. The tag manager tool itself (which deploys the tags) is a cookie-less domain and doesn’t collect any PII (personally identifiable information). It only instructs other tags to fire and these other tags may collect data, that is not accessed by GTM.

Q: Does it work on mobile and other platforms?
A: Yes, Google Tag Manager can also be used on mobile sites. You can manage your mobile tags and your standard website from the same GTM account.

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