Industry News Roundup: Programmatic Advertising grows in Asia despite lockdown, Pandemic to cost media owners $42B & More

Tatvic Analytics’ Industry News Roundup is your quick weekly dose of notable updates in the Analytics Ecosystem. The news covered in this segment include

• Over 35% of App Marketing conversions are a result of Remarketing
• Programmatic Advertising in Asia grows with OTT Platforms
• Google is expecting quarantine consumer trends to go beyond ‘Stay at home measures’
• Pandemic will cost media owners $42 billion in 2020
• How to get the most of your Programmatic Advertising during a global lockdown

Over 35% of App Marketing conversions are a result of Remarketing

According to a report by AppsFlyer titled ‘The State of App Retargeting’ global adoption of app retargeting increased by more than 10% in the two years. It quotes, “Globally, 30% of apps now run retargeting campaigns, while in the U.S. the data shows that marketers are adding more retargeting to their mix with an 18% rise, as overall adoption grew 12% this year.” Read the complete report here

Programmatic Advertising in Asia grows with OTT Platforms

Programmatic Advertising in Asia is growing, with media buyers targeting OTT as the major focus for this year, according to a report by Rubicon Project.

This format took its place in the top three formats that’ll experience the most advertising budget over the next one year. Read the complete report here 

Google is expecting quarantine consumer trends to go beyond ‘Stay at home measures’

A new report by Google is now attempting to make sense of how user habits and trends have changed since the Covid-19 pandemic and which of these changes will be a part of the new future. Read the report here

Pandemic will cost media owners $42 billion in 2020

The pandemic is on a spree to negatively affect advertising and media industries through the end of this year as consumption habits and marketing budgets are changing but the ad market is expected to get back to its for by 2021, according to this latest report by magna. Pandemic will cost media owners $42 billion in 2020. Read the complete report here

How to get the most of your Programmatic Advertising during a global lockdown

In this blog Forbes explains how can you make the most out of your Programmatic Advertising campaigns by incorporating AI into your marketing campaigns. You can keep marketing expenses down, and manage and learn from your customer data using Artificial Intelligence. Read the complete blogpost here

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