Tatvic’ Industry News Roundup is your quick weekly dose of notable updates in the Analytics Ecosystem. The news covered in this segment include

• Google is starting a new video series on Youtube to help businesses with Digital Marketing insights
• Facebook confirms test of marketing tools for small businesses
• Bad Email deliverability affects revenue, says study
• Custom Metrics are critical for Advertisers in these times
• Is Social Media Analytics worth it?

Google is starting a new video series on Youtube to help businesses with Digital Marketing insights

Google is starting a new video series, on YouTube, to help marketers have insights and a better understanding of the digital marketing landscape and opportunities. Also help them educate on relevant Google marketing and advertising solutions and tools to maximise user reach and engagement. See the kickoff video by Google here!

Facebook confirms test of marketing tools for small businesses

Facebook has now taken off the curtain on testing its new email marketing tools for pages with a small audience, for small and medium-sized companies. The social network explained that these tools will enable SMBs to create email contact lists individually or export it from the spreadsheet, after which they’ll be able to write emails through seamless tools and finally, send those emails directly through Facebook, with an added analytics and reporting feature. To know more, read this

Bad Email deliverability affects revenue, says study

A new study has revealed that 91 percent of marketers believe that bad email deliverability has a bad effect on the bottom line of the business, with 8 percent saying the effect is severe. This study ‘Email Deliverability 2020: A Journey into the Inbox’ from the DMA (Data & Marketing Association) and email marketing firm Validity, revealed that marketers quote a plethora of problems when it comes to taking care of the email deliverability. Read the complete blog here

Custom Metrics are critical for Advertisers in these times

Covid-19 has has changed the meaning of ‘Normal’ – as individuals, as families and as businesses. It just flooded everyone off guard, with an impact no one predicted. However, as we start to enter the terms with the changes in our lives and businesses, the last few weeks have been a time of focus on delivering in this new reality, while planning for a future that, we now feel more comfortable admitting, is very uncertain.

It comes as no surprise that advertisers are making the most out of their pennies and are focussed on delivering the results, while experimenting with new techniques that will help them when this time passes. Read More here!

Is Social Media Analytics worth it?

In the last decade there has been a surge in social media data, at the same time companies are innovating AI and ML models to predict people’s interests and buying patterns. We share every personal part of our lives on social media

But, there’s a caveat! While social media data provides great insights into the behaviour of users, they may also face user privacy-related issues. Read Analytics India Mag take on Social Media and User Privacy concerns.

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