CASE STUDIES

Find out how Tatvic Analytics team helped the MX Player team to:

• Reduce 71% of the total BigQuery Active Storage cost
• Automate the process to migrate T-7 day data from BigQuery to Google Cloud Storage in compressed Format.

With the help of Tatvic analytics Team The TOI team is able to monitor the performance of a feature on user retention on a daily basis and have increased Onboarding of new users. Read more to know how!

The MSID levelled report populated by the Tatvic Analytics team helped the TOI marketing and growth team to take decisions on publishing articles based on the user interest that helped them increase subscription rate. Read more to know the full story.

UX changes on the “Buy Now” button increased the conversion rate (From Calculate premium to Purchase), by 42%,  and the overall Conversion Rate by 1%. Read the case study for more details.

The old BTR form had a CVR of 10.63% and with the new form, the CVR raised to 15.99%. Read the case study to find out how!

SonyLIV Gained Quick Data-Driven Actions & Eliminated 80% Manual Efforts With Tatvic’s App Review Analysis Solution. 

BestOfSigns accomplished an explicit revenue growth of 53.9% for 20 products in just 16 days. To make this happen, Tatvic understood their challenge and designed specific A/B tests based on the Principles Of Persuasion. 

See how Tatvic assisted Angel Broking in gaining 53.5% more leads and helped them save 35% more in cost per lead by conducting Principles Of Persuasion-based A/B tests.

Discover how Tatvic helped Royal Sundaram to achieve significant growth in direct traffic, improve organic search and enhance its brand search queries with Trueview Campaign

Download this case study to know how Quikr used Tatvic Analytics’ Cross-Category Recommendation Engine & collaborated with our data science team to Increase their User Engagement by 30%

Download this case study to know how Tatvic Analytics’ team partnered with an Indian eCommerce Unicorn to make the best use of Display & Video 360

Download this case study to know how Jagran used Tatvic Analytics’ Content Recommendation Engine & collaborated with our data science team to Increase their User Engagement by 92% on m-Web & 60% on Desktop.

Download this case study to uncover the details on how Tatvic Analytics used the Principles of Persuasion for A/B Testing with Google Optimize 360 for Tajawal that they were able to increase their Conversion Rate by 30%

Download this case study to understand how Tatvic Analytics data science team used Google Analytics & Google Cloud to help PharmEasy achieve an accurate measurement of the return on their Ad Spends for TV Ads that boosted their website visits & app installs.

MX Player is a one shop stop for all things entertainment. They have the best in class offline video playing capabilities, audio music and a large repository of online video streaming. This case study takes you how Tatvic was able to help them overcome those challenges and also helped them achieve a 57% lower Cost per Unique Viewer, a 100% improvement in Conversion Rate and a 20% decrease Cost per Click.

Read this case study of how an Indian fashion e-commerce giant with over 3 million monthly active users and an average monthly revenue of Rs. 1.4 Billion, increased their revenue by 26% by investing well with the help of insights by using Data Driven Attribution feature of Google Analytics 360.

Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with Aquaguard being the flagship water purifier brand. Read this case study to know how we helped Eureka Forbes Limited to increase their conversion rate by 30% while decreasing their CPC by 41%.

AegonLife, a digital life insurance firm in India, is a joint venture between Aegon N.V and Bennett Coleman & Co. LTD. They bring 170+ years of experience from each of their parent companies and aim to become the most recommended, new age life insurance firm in India. One of the major challenges that AegonLife was facing was that of identifying and leveraging sections of the website that contribute the most to leads and transactions to further improve lead generation & purchases of policies that were made.

The client is India’s B2C frontrunner in the fashion and apparel domain. They have a huge customer base and like every eCommerce giant, they also run multiple marketing campaigns at any given point in time. Since their spend on these campaigns is so big, one of their pain points is achieving a higher ROI from better performances of the campaigns.

This case study explains how Mid-day, a subsidiary of Jagran Prakashan Ltd – one of India’s leading media and communications group along with Tatvic’s Heat Map increased their promotional banner’s clickthrough rate by 200%. The challenge was to identify the right spot for effective banner placement that attracts more attention.

Read this case study to know how the ticketing giant BookMyShow along with Tatvic, ensured accurate collection of required data and with comprehensive tracking implementation, unlocked insights into user behavior.Owing to the implementation of custom funnel, we able to successfully depict the stage during a booking process at which the users are majorly dropping off.

MagicBricks wanted to measure the unexpected user behaviour on their app and website. They had wanted to measure the increase in traffic due to campaigns & understand live portal performance status. Along with this, their goals were to reduce server down-time in case of unplanned outages and also to develop an alert mechanism in terms of email/SMS.

Cars24 is a lead generation portal for reselling used cars for which they provide one of the largest platforms in India. The purpose of their website is to make it convenient for customers to book appointments with them online.

BookMyshow drives 10 million ticket sales per month across multiple categories such as Movies, Events, Concerts, Plays and sports. Read this case study to understand how Tatvic helped them gather accurate data for analysis and in a standardized format. We also developed an automatic mechanism which has all the features to monitor the tracking implementation status. Through this data analytics project, along with their data accuracy, we were also able to increase BookMyShow’s efficiency of implementation by 70%.

Sulekha’s business model is to provide a platform to the users looking for services in 200+ different categories (including home/office services, coaching/training, lifestyle & property/rentals, etc.) and to businesses which offer these services to the end users. Apart from India, where Sulekha is a strong leader in services, it also operates in USA, Canada, UK and UAE markets to serve Non-resident Indians.

Paychex is a recognized leader in the payroll, human resource, and benefits outsourcing industry. It was founded with the vision to make payroll outsourcing easy and affordable for small businesses. Paychex now operates in 100+ locations across the USA.

Our client wanted to improve their conversion rate. We carried our A/B test on their cart page which had high exit rate. The end result was a 22% increase in their transactions.

Our Client wanted a solution that would allow them the luxury of good margin without affecting the sales volume. We carried out Price AB Testing Using Liftsuggest Price Discovery Engine and the end result was an increase in profit margin for two products.