92%
Revenue Accuracy in GA4
7.23%
Uplift in Overall Conversion Rate
From Tracking Blind Spots to Revenue Clarity: How a Leading Consumer Electronics Retailer in India Achieved 92% Accuracy
About Client
A leading consumer electronics retailer in India, with both strong online presence and physical stores across major cities. The brand is known for its wide range of electronics and digital products and invests significantly in digital marketing to drive sales and brand growth.
Business Challenge
Despite strong business scale and heavy investment in marketing, the client was facing serious data integrity issues that prevented accurate revenue measurement and undermined decision-making:
- Major mismatch between actual sales and what Google Analytics 4 (GA4) was reporting — purchase & item revenue were being underreported.
- Google Ads & Meta Ads platforms were showing zero attributed revenue, making ROI of campaigns impossible to assess.
- E-commerce purchase events in GA4 were incorrectly implemented, leading to missing or inaccurate data.
- Lack of visibility into payment methods and user behavior during checkout — no reliable insights to optimize payment & checkout funnel.
Goal
To restore trust in analytics by:
- Ensuring GA4 reports align closely with actual revenue (high accuracy)
- Recovering ad revenue attribution for Google & Meta
- Capturing reliable data for payment methods and user behavior in checkout
- Improving overall conversion funnel visibility so the marketing and product teams can act confidently and optimize spend
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