46%
12%
From Browsers to Riders: How TVS Electric Achieved a 46% Uplift in Test Ride Engagement
About Client
TVS Electric, a division of TVS Motor Company, is at the forefront of India’s transition to sustainable urban mobility. As a pioneer in the two-wheeler industry, TVS Motor brings decades of trust and innovation to its electric portfolio.
With a strong commitment to performance, technology, and eco-friendliness, TVS Electric scooters feature connected intelligence, efficient battery systems, and sleek designs tailored for modern commuters. By combining the reliability of TVS Motor with forward-looking EV innovation, TVS Electric is helping shape the future of India’s electric mobility ecosystem.
Business Challenge
Despite strong brand presence and healthy traffic to the website:
- Visitors were dropping off before reaching the test-ride / booking pages due to unclear navigation and nested product variants.
- The homepage CTAs were often generic and lacked persuasive elements to drive action.
- Finance/EMI and variant information were buried or hard to access, reducing confidence among potential buyers.
- Mobile traffic (≈95%) faced friction: too many clicks, too many screens, unclear next-steps.
Goal
Boost high-intent engagement (test rides & bookings) by:
- Simplifying the user journey for test-ride & booking paths
- Enhancing clarity and visibility of finance options, scooter variants, and calls to action
- Improving mobile experience to reduce friction and drop-off
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
46%
217%
10%
