Accuracy of Data Tracking
Our Client has a complex site architecture with 14 subdomains & 1 main domain. All the transactions take place on the main domain and hence any user who enters into a sub-domain gets redirected to the main domain to complete the transaction.
Because of the site complexity and absence of proper tracking, sessions generated from subdomains were reported incorrectly as Referrals in Google Analytics (GA) . This resulted in to unnecessary increase in new sessions for our client. Referral traffic also affected other key data points such as engagement and E-commerce data and were reported incorrectly in GA.
Since client was heavily dependent on Google Analytics data to generate user insights. it became impossible for them to take data-driven business decisions. Our client when contacted Tatvic wanted to improve their tracking architecture so that they can see accurate data in GA and use it to improve the website performance.