Infographic – Improving your Google Analytics set-up

Setting up Google Analytics is very easy. But it can generate ton of problems if not configured well or not mainted well e.g., Visits from your subdomain might appear under “referrals” or your Google Analytics might be showing you misleading e-commerce data.

Hence, we found that if there is one place or a checklist that we can make that people can print & put it up on their desk which can help just to check or Uncheck problems when you are Auditing Google Analytics Implementation different problems.  We paste this on our desk and when a new client calls up, we keep talking about it and wow , it helps so much !

To help us and others , we’ve created this infographic that takes you through some of the checks. The graphic also shows some tracking opportunities which are generally missed while setting up Google Analytics.

Improving your Google Analytics set-up

Use this code to embed this Infographic in your Blog/Website.

Infographic - Improving your Google Analytics set-up by
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Kamaksh looks after User Experience at Tatvic. He's more than 5 years of experience in PPC, e-commerce and UI/usability. He generally writes about improving User experience and conversions rates, and things that can make life easier. Google Plus Profile:

10 thoughts on “Infographic – Improving your Google Analytics set-up

    1. KamakshAnonymous

      Thanks Brian. Appreciate your feedback! 🙂

  1. Manjunatha Kumbarta

    Nice Infographic & nice advises..

  2. Anish Jacob

    Good one! Simple straight forward and comprehensive – this is helpful. personally i like to use the phrase ‘master profile’ in place of ‘back up profiles’. At times i have i setup two master profiles for clients – one which retains the query parameters and one which strips them out.

  3. Himanshu

    Hi Kamaksh! I love your infographic. With your kind permission i would like to use this infographic on my blog post “Google Analytics Account Setup Checklist”. I think this infographic complements my post really well and will provided added value to my readers.

    1. KamakshAnonymous

      Hi Himanshu, I hope you tried the embed link above to put this up on your blog. Would appreciate if you give credit!

  4. Dali Burgado

    Hi Kamash, I enjoyed this infographic as well.

    An idea for a blog post (or blog post series) might be what you find your clients’ top 10 incorrect Google Analytics implementations have been and doing some instruction on how to make it work.

    Do you guys have a YouTube channel?

    1. KamakshAnonymous

      Hey Dali,
      I liked your idea. We can look forward to write something on that front.

      We don’t have a youtube channel as yet. You can subscribe to our newsletter for such content.



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