This post post aims to develop an understanding of how to calculate product specific conversion rate & discuss the potential analysis & insights can be generated from it.
Quite often the business problem or questions that most ecommerce website encounters is very specific to product management as to how much product to stock, which are fast [...]

What is Targeting?
My understanding of targeting is to provide content to the user which has high probably to be consumed.  It may be over simplified, however, easier said than done. Now that I am in my 6th year of web analytics industry, I now started realizing what & why probably Jim Sterne has his firm’s [...]

Tracking worldpay transaction with Google Analytics & getting ecommerce data in most accurate manner is amongst one of the challenging project that we executed for one of our clients recently. I wanted this blog post to address what we all did to capture most accurate Google Analytics data possible into worldpay.
Several issues need to be [...]

This article tries to establish a relationship between the revenue from different ad slots. It is very important for PPC marketers to decide on which position they want to choose their ad to be displayed over. However, here is the quant way to decide how much it is valuable to move to top slot in PPC ad.

We were working with lot of clients to track the outbound link going out of website using Brian Clifton’s Script. After using it extensively, we found if there are some updates that we can do , it will certainly help our customers and other users of the script to get greater insights on outbound link [...]