Google Analytics Training Concepts Simplified

17.01.2017

As a Google Analytics 360 reseller, our job entails visiting a considerable number of companies that include e-commerce, media & lead generation websites. We also train Google Analytics users i.e. Marketing, Product & Analytics teams, and a majority of these mostly do not have formal technical qualifications. Drawing from our experiences, we thought it would… Read More »

Detecting Real-time Anomalies Using R & Google Analytics 360 data

11.01.2017

We are all witnessing the data explosion: social media data, system data, CRM data, and lately, tons of web data! Google Analytics 360 produces a humongous amount of data which undergoes evaluation for a variety of reasons. For example, to optimize costs and benefits, predict future events, identify unexpected campaign traffic, server outages, crashes, and… Read More »

SUPERWEEK – The global annual gathering of digital analysts debuts in India!

04.01.2017

SUPERWEEK is the measurement industry’s premier digital analytics conference. The event is graced by digital analysts, marketing professionals, and thought leaders of the industry from all over the globe. The Superweek conference, started in 2011, has been held in beautiful locales of Galyatető and Budapest in Hungary and Jamaica. It has been customarily a European… Read More »

7 Visualizations You Should Learn in R

29.12.2016

7 Visualizations You Should Learn in R With ever increasing volume of data, it is impossible to tell stories without visualizations. Data visualization is an art of how to turn numbers into useful knowledge. R Programming lets you learn this art by offering a set of inbuilt functions and libraries to build visualizations and present… Read More »

5 Steps To Validate Your Google Analytics Implementations With Google Tag Assistant

20.12.2016

Google Analytics is a widely used tool to understand the traffic to websites, which helps take important decisions on website design and marketing strategies. However, it’s not always a simple task to validate the correct implementation of Google Analytics tags on your website. Once the tags are implemented, generally you need to wait for a… Read More »

Exception Tracking in Android & iOS Apps using Google Analytics

28.10.2016

Exceptional Tracking – An Introduction As an app developer, unexpected production issues can affect your product’s reputation if not resolved quickly.  Suffice to say, they can ruin your dinner and weekend plans! Exception Tracking, a method for automatically detecting and responding to exceptions in the target application as they occur, can save you from hours… Read More »

4 Steps to Extended Email Campaign Tracking & Actionable Insights

23.09.2016

Did you ever run an email campaign? If yes, after reading this blog post you will fall in love with your email marketing. As a marketer, I had issues monitoring email campaign performance & getting actionable insights out of the email tracking to improve the campaign effectiveness. Our technical team took up this challenge and… Read More »

5 Steps to Understand User Journey from Start to Conversion in Google Analytics

23.09.2016

Are you facing difficulty to know the actual behavior sequence of your site users? Do you want to discover each user interaction in the same sequence as actually performed on your site by users while moving towards conversion? Do you want to know the most followed user patterns leading to conversion? Standard Reports in Google… Read More »

Integrate Google Analytics with CRM for Digital Remarketing

22.09.2016

Google Analytics is a tool that helps you measure effectiveness of your marketing channels. It stores online behavioral (web and/or app) data of your visitors. However, your CRM has additional data stored with your customer’s offline activity. Using your CRM data, you can run different types of campaigns such as email, SMS & calling campaigns… Read More »