E-commerce Recommender Series: The Beginners Guide to keep your Product Recommendation Contextual


In the first part of the series on effective product recommendations for e-commerce, we discussed how we could use placements for recommendation section to get maximum click through rate to increase the average order size. Now, let’s head to the second part and learn why you should keep your product recommendation engine contextual & its… Read More

E-commerce Recommender Series: Where to Place Your Product Recommendation?


Saw something like this on Amazon.com? You might be using Product Recommendations on your e-store or must have at least heard about it. It’s a human psychology that a person won’t mind paying some extra $ for a product if it’s recommended by someone. Product recommendations help you upsell your products and increase avg. order value…. Read More

3 Reasons Why You Need an Expert to Set up Your Google Analytics


It is important to have a powerful analytics tool to monitor your promotional activities, visitor’s behaviour and conversion pattern. You can monitor any E-commerce store, content, lead generation or business website online and learn about its performance with the help of Google Analytics. It is the best analytics tool available for free (except Premium version)… Read More

5 Enhanced Ecommerce Reports That You Need To Understand Now


Google Analytics introduces new features frequently; while some features are a part of an on-going Enhancement, few changes the way we look at the data & proves to be Game Changers. I’d rate introduction of ‘Enhanced Ecommerce’ in such category. GA has hit the bull’s eye with the introduction of ‘Enhanced Ecommerce’. It has opened… Read More

Launching New Enhanced Ecommerce Plug-in for WooCommerce Store


Tatvic takes utmost pride to announce the launch of our new Enhanced Ecommerce plug-in that has been specially introduced to benefit WooCommerce Store owners. With the help of this plug-in, the user behaviour on your Ecommerce store can be tracked starting from the product view till the user reaches to thank you page. Start Using… Read More

4 Elements to A/B Test for Product Recommendations to Increase Order Value


Testing Product recommendation means experimenting with different elements of recommendations section to make it more usable and convertible. There are different ways you can test product recommendations. Below are the elements you should test to improve performance of your product recommendations section. 1) Title Title is the most important element of the recommendation section. The title… Read More

3 Steps to Get Started with Enhanced Ecommerce & 10 New Powerful Reports


At Google Analytics 2014 Summit, – Google Analytics Team launched the beta version of what will become a very useful feature for Online Stores –“Enhanced Ecommerce” in Universal Analytics. Prior to Enhance Ecommerce, a funnel was required to be created using virtual pageviews to know the flow of the user’s activities across the store.  But… Read More