How to make Email Re-marketing more effective using Google Analytics data


Email marketing campaigns are run by thousands of businesses of all sizes across the globe. Email forms a stable foundation for digital marketing. It’s a channel that drives results for businesses. But, do you know you could use Google Analytics data for email re-marketing? Let’s take a use case where we can send out emails… Read More »

Use Internal Site Search to your advantage! Learn 3 ways to implement it in Google Analytics


Ever felt lost while browsing through the colossal list of products on online stores? You’re not alone! Due to increase in products on such websites day by day, users nowadays jump on to the search option to look for their requirements. Providing a search box on your website not only helps your prospective customers, you… Read More »

Google Analytics Training Concepts Simplified


As a Google Analytics 360 reseller, our job entails visiting a considerable number of companies that include e-commerce, media & lead generation websites. We also train Google Analytics users i.e. Marketing, Product & Analytics teams, and a majority of these mostly do not have formal technical qualifications. Drawing from our experiences, we thought it would… Read More »

Detecting Real-time Anomalies Using R & Google Analytics 360 data


We are all witnessing the data explosion: social media data, system data, CRM data, and lately, tons of web data! Google Analytics 360 produces a humongous amount of data which undergoes evaluation for a variety of reasons. For example, to optimize costs and benefits, predict future events, identify unexpected campaign traffic, server outages, crashes, and… Read More »

SUPERWEEK – The global annual gathering of digital analysts debuts in India!


SUPERWEEK is the measurement industry’s premier digital analytics conference. The event is graced by digital analysts, marketing professionals, and thought leaders of the industry from all over the globe. The Superweek conference, started in 2011, has been held in beautiful locales of Galyatető and Budapest in Hungary and Jamaica. It has been customarily a European… Read More »

7 Visualizations You Should Learn in R


7 Visualizations You Should Learn in R With ever increasing volume of data, it is impossible to tell stories without visualizations. Data visualization is an art of how to turn numbers into useful knowledge. R Programming lets you learn this art by offering a set of inbuilt functions and libraries to build visualizations and present… Read More »

5 Steps To Validate Your Google Analytics Implementations With Google Tag Assistant


Google Analytics is a widely used tool to understand the traffic to websites, which helps take important decisions on website design and marketing strategies. However, it’s not always a simple task to validate the correct implementation of Google Analytics tags on your website. Once the tags are implemented, generally you need to wait for a… Read More »

Exception Tracking in Android & iOS Apps using Google Analytics


Exceptional Tracking – An Introduction As an app developer, unexpected production issues can affect your product’s reputation if not resolved quickly.  Suffice to say, they can ruin your dinner and weekend plans! Exception Tracking, a method for automatically detecting and responding to exceptions in the target application as they occur, can save you from hours… Read More »

4 Steps to Extended Email Campaign Tracking & Actionable Insights


Did you ever run an email campaign? If yes, after reading this blog post you will fall in love with your email marketing. As a marketer, I had issues monitoring email campaign performance & getting actionable insights out of the email tracking to improve the campaign effectiveness. Our technical team took up this challenge and… Read More »