Visualizing your websites’ ecommerce performance with R

by Kushan Shah on May 14, 2013

in R

In this blogpost, I want to dive deeper into the explanation of the relationship between Frequency and Recency of Visits with the Conversion Rate and Average Order Value. I have used the RGA package for data extraction and Dr. Hadley Wickham’s ggplot2 package to achieve the visualizations. Here’s the data aggregation script : #transactions dataframe [...]

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How to save your time from data extraction process and deep dive into your web analysis

by Ketan on May 1, 2013

in analytics,Dashboards

Being a web analyst is very challenging at times, isn’t it? I believe that most of you have already heard that doing data analysis is like finding needle in a haystack. And, therefore, considerable amount of time has to be devoted to the whole web analytics cycle. It’s also known that the majority of web [...]

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Q&A from our GTM Webinar “Learn how to make Google Tag Manager implementation easier”

April 17, 2013

As some of you guys may know, our GTM Webinar “Learn how to make Google Tag Manager implementation easier” took place last Wednesday (April 10th). We really hope that after attending this webinar you are now able to have a much easier life, when talking about GTM implementation. In case you were unable to attend [...]

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Myths of Google Tag Manager

April 10, 2013

Tons of material is available on internet about what Google Tag Manager is? Below mentioned image describes what Google Tag Manager is ‘NOT’. You may also want to have a look at the explanation that has been given during our webinar: … Bhoomika JoshiBhoomika is implementation specialist at Tatvic. She have experience with E-commerce store [...]

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Analogy of Tag Management Elements

April 10, 2013

Here is the simplest way to understand elements of Google Tag Manager. The below mentioned image shows that how you can correlate elements of GTM with real life object for better understanding. You may also want to have a look at the explanation that has been given during our webinar: … Bhoomika JoshiBhoomika is implementation [...]

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Traditional VS Tag Management implementation using GTM

April 10, 2013

Here is the example of how Google Tag Manager differs from traditional way of implementing java script codes. You can see in the below mentioned image how an implementation specialists have to insert java script codes on pages which need to be tracked. This can be simplified by GTM using containers and can be controlled [...]

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Measuring your Google Adwords campaign simplified

March 29, 2013

Whenever we want to research for information or services on the internet, we open a search engine page, like Google, and we type the words that refer to what we are looking for. Most of the times when results are listed, we notice that the very first ones are “sponsored links”. These links are advertisements, [...]

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Infographic: Acquaintance to Google Tag Manager

March 20, 2013

We are very glad to be the only Indian company that holds a Google Tag Manager (GTM) Certified Partner certificate. GTM is a Free Tag Management system from Google which allows marketers to create and/or update their website tags within a few minutes. Here, throughout this infographic, we try to help newbies to understand more [...]

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Calender Heatmap with Google Analytics Data

March 15, 2013

As data analytics consulting firm, we think we are fortunate that we keep finding problems to find. Recently my team mate found a glaring problem of not having any connector for R with Google. With the inspiration from Michael, Ajay O, it soon become a worth problem to solve. With RGoogleAnalytics package now, we have [...]

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Web Page Sequencing Analysis Using Google Analytics

December 22, 2012

Recently on a project, we were trying to implement the network path diagram and carry out an analysis with website’s page sequence data to know if there exists a specific traversing pattern among visitors. While there are lot of visual representation available (such as Paditrack) of sequence of pages visitor follows the real beauty is [...]

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