Featured Article

How to Use Enhanced Ecommerce of Google Analytics to Measure Product Demand?

11.11.2014

Actionability of data is always a concern for all the stakeholders of the company including business owner, Marketer, Analysts and Ecommerce product managers. As I explained in my last blog post, Enhanced Ecommerce in Universal Analytics has open a whole new world with powerful insights but still the question remains – what actions business owners… Read More

6 Barriers to E-commerce from Layman’s Perspective

03.12.2014

An e-commerce store offers many advantages to its customer compared to a physical store in terms of: Variety in products, Accessibility (24*7), Powerful research when comparing products, competitive pricing and much more. It’s so easy for a customer to buy almost anything online with just a click. But, before a customer buys something online from… Read More

What is Product Bundling & How to Bundle Your Products to Increase Average Order Value?

19.11.2014

Product bundling is unique and probably most underutilized way to increase e-commerce revenue of store. I haven’t seen many stores that uses this tactic to increase revenue for e-commerce stores. If you head over to our E-commerce Revenue Optimization Framework that I built recently, it is pretty evident that if you can increase avg. quantity… Read More

How to extract Google Analytics data in R using RGoogleAnalytics

05.11.2014

I am extremely thrilled to announce that RGoogleAnalytics was released recently by CRAN. R is already a swiss army knife for data analysis largely due its 6000 libraries. What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data. In this post, we will… Read More

4 Elements to Tweak to Improve Your Product Recommendation & 6 Best Practices to Follow

03.11.2014

(This is the 3rd part in a three post series on Product Recommendation. Read the part 1 & part 2 to learn where to place your product recommendation section & how to keep it contextual) In the part 2 of the blogpost on Ecommerce Recommender Series, we learned how you can make your product recommendation… Read More

E-commerce Recommender Series: The Beginners Guide to keep your Product Recommendation Contextual

27.10.2014

(This is the 2nd part in a three post series on Product Recommendation. Read the part 1 & part 3 to learn where to place your product recommendation section & how to tweak your product recommendation to improve average order value) In the first part of the series on effective product recommendations for e-commerce, we discussed how we could… Read More

E-commerce Recommender Series: Where to Place Your Product Recommendation?

20.10.2014

(This is the 1st part in a three post series on Product Recommendation. Read the part 2  & part 3 to learn how to make your recommendation engine contextual & how to tweak product recommendation to improve average order value) Saw something like this on Amazon.com? You might be using Product Recommendations on your e-store or must have… Read More