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How to extract Google Analytics data in R using RGoogleAnalytics

05.11.2014

I am extremely thrilled to announce that RGoogleAnalytics was released recently by CRAN. R is already a swiss army knife for data analysis largely due its 6000 libraries. What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data. In this post, we will… Read More

What is Product Bundling & How to Bundle Your Products to Increase Average Order Value?

19.11.2014

Product bundling is unique and probably most underutilized way to increase e-commerce revenue of store. I haven’t seen many stores that uses this tactic to increase revenue for e-commerce stores. If you head over to our E-commerce Revenue Optimization Framework that I built recently, it is pretty evident that if you can increase avg. quantity… Read More

How to Use Enhanced Ecommerce of Google Analytics to Measure Product Demand?

11.11.2014

Actionability of data is always a concern for all the stakeholders of the company including business owner, Marketer, Analysts and Ecommerce product managers. As I explained in my last blog post, Enhanced Ecommerce in Universal Analytics has open a whole new world with powerful insights but still the question remains – what actions business owners… Read More

4 Elements to Tweak to Improve Your Product Recommendation & 6 Best Practices to Follow

03.11.2014

(This is the 3rd part in a three post series on Product Recommendation. Read the part 1 & part 2 to learn where to place your product recommendation section & how to keep it contextual) In the part 2 of the blogpost on Ecommerce Recommender Series, we learned how you can make your product recommendation… Read More

E-commerce Recommender Series: The Beginners Guide to keep your Product Recommendation Contextual

27.10.2014

(This is the 2nd part in a three post series on Product Recommendation. Read the part 1 & part 3 to learn where to place your product recommendation section & how to tweak your product recommendation to improve average order value) In the first part of the series on effective product recommendations for e-commerce, we discussed how we could… Read More

E-commerce Recommender Series: Where to Place Your Product Recommendation?

20.10.2014

(This is the 1st part in a three post series on Product Recommendation. Read the part 2  & part 3 to learn how to make your recommendation engine contextual & how to tweak product recommendation to improve average order value) Saw something like this on Amazon.com? You might be using Product Recommendations on your e-store or must have… Read More

3 Reasons Why You Need an Expert to Set up Your Google Analytics

24.09.2014

It is important to have a powerful analytics tool to monitor your promotional activities, visitor’s behaviour and conversion pattern. You can monitor any E-commerce store, content, lead generation or business website online and learn about its performance with the help of Google Analytics. It is the best analytics tool available for free (except Premium version)… Read More