Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size


Google analytics has come up with a brilliant feature of creating your own custom dimensions and metrics. Custom dimensions are functionally very similar to custom variables, both features enable you to group your data in new ways by applying values to hits based on a scope that you define. However, custom dimensions are more flexible… Read More

How to Measure the Performance of your Internal Promotion using Enhanced Ecommerce?


Internal promotions are the promotion of your products on your own Ecommerce Store. Like you put a banner ad on your homepage to promote a particular product listed on another part of your website. Using Enhanced Ecommerce, we can now record the number of impressions of these internal promotional banners, how many users clicked on these… Read More

How to save $500 Per Month on your Google Adwords Campaign by avoiding this one mistake!


E-commerce store owners spend thousands of dollars on advertising their product to acquire more customers.  Google Adwords is one of the channel which is used extensively by online retailers to promote their products.  The paid traffic acquired from the campaigns sometimes brings great ROI and sometimes not based on how the campaigns are optimized. We… Read More

6 Barriers to E-commerce from Layman’s Perspective


An e-commerce store offers many advantages to its customer compared to a physical store in terms of: Variety in products, Accessibility (24*7), Powerful research when comparing products, competitive pricing and much more. It’s so easy for a customer to buy almost anything online with just a click. But, before a customer buys something online from… Read More

What is Product Bundling & How to Bundle Your Products to Increase Average Order Value?


Product bundling is unique and probably most underutilized way to increase e-commerce revenue of store. I haven’t seen many stores that uses this tactic to increase revenue for e-commerce stores. If you head over to our E-commerce Revenue Optimization Framework that I built recently, it is pretty evident that if you can increase avg. quantity… Read More

How to Use Enhanced Ecommerce of Google Analytics to Measure Product Demand?


Actionability of data is always a concern for all the stakeholders of the company including business owner, Marketer, Analysts and Ecommerce product managers. As I explained in my last blog post, Enhanced Ecommerce in Universal Analytics has open a whole new world with powerful insights but still the question remains – what actions business owners… Read More

How to extract Google Analytics data in R using RGoogleAnalytics


I am extremely thrilled to announce that RGoogleAnalytics was released recently by CRAN. R is already a swiss army knife for data analysis largely due its 6000 libraries. What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data. In this post, we will… Read More

4 Elements to Tweak to Improve Your Product Recommendation & 6 Best Practices to Follow


(This is the 3rd part in a three post series on Product Recommendation. Read the part 1 & part 2 to learn where to place your product recommendation section & how to keep it contextual) In the part 2 of the blogpost on Ecommerce Recommender Series, we learned how you can make your product recommendation… Read More