How to make tagging plan for Google Analytics|Google tag manager

28.03.2014

A Tagging plan is a running document that web analysts and implementation teams uses to keep track of data collected from respective web analytics tool. When starting some engagement for Google Analytics, many times, I have seen enthusiastic developers firing GA events everywhere and the possible claim being we are tracking everything, but when asked… Read More

How to save your marketing dollars on your Customer Loyalty Program?

20.02.2014

I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign stand out is the definitely the ROI fetched on the campaign and this led me… Read More

E-commerce strategy : How to choose between mobile website and native app

15.11.2013

Making an appropriate choice between mobile websites and mobile apps is dependent on a simple factor – your business objective. For a business, where the prime goal is to acquire mobile traffic, a mobile website would suffice. However, in scenarios where the aim is to target customer specific ads/offers, one should opt for mobile app…. Read More