3 Steps to Get Started with Enhanced Ecommerce & 10 New Powerful Reports

26.07.2014

At Google Analytics 2014 Summit, – Google Analytics Team launched the beta version of what will become a very useful feature for Online Stores –“Enhanced Ecommerce” in Universal Analytics. Prior to Enhance Ecommerce, a funnel was required to be created using virtual pageviews to know the flow of the user’s activities across the store.  But… Read More

Infographic: The Anatomy of an Ideal Product Recommendation

17.07.2014

Does your product recommendation attract less clicks or traffic? Product recommendation is a great of way to increase the average order value of your ecommerce store.  According to Monetate, a product recommendation can increase your revenue by up to 300% & boost the average order value by 50%! The following infographic is aimed at helping… Read More

Update your Tatvic Excel Plugin Dashboard with New Dimensions and Metrics of Google Analytics

12.07.2014

Recently, Google has implemented some major changes in dimensions and metrics in Google Analytics. Google has changed names of some of the dimensions and metrics while it has also announced that few dimensions and metrics will be deprecated and replaced in near future. In order to prevent your Tatvic Excel Plugin dashboards from disruption, we… Read More

The Ultimate Guide for Upgrading to Universal Analytics

03.07.2014

Universal Analytics is the new operating standard of Google Analytics. It has a new tracking code (analytics.js) which is completely different than classical Google Analytics Code (ga.js) and has been rebuilt from the ground level. Everything from the event handling, eCommerce tracking, cross domain tracking, etc. is handled in an improved way. The following guide… Read More

Dimension Widening USE-CASE: Integrate Your Off-Page SEO Data Into Universal Analytics

11.06.2014

(You are reading part 3 of a three post series on Dimension Widening USE-CASE.  We also recommend you to read part 1 & part 2 in the series) One of the interesting features of Universal Analytics is Dimension Widening. As Ravi spoke about it during an Interview at Superweek, Dimension Widening can open floodgates of having interesting data integration into… Read More

Android Application Tracking through Google Analytics

18.05.2014

We’re in the era of mobile, where there are 5.3 billion mobile subscribers worldwide and these numbers are increasing very rapidly. Most of the mobile subscribers are using mobile apps for either shopping or for accessing social networking sites or playing games or listening online songs and etc. There are so many mobile apps in… Read More

Dimension Widening USE-CASE: Integrate Your SEO Data into Universal Analytics

29.04.2014

(You are reading part 2 of a three post series on Dimension Widening USE-CASE.  We also recommend you to read part 1 & part 3 in the series) Data Integration has been one of the key challenges for analysts. We absolutely love Google Analytics for it capabilities for displaying clickstream data but we seldom wish it had the… Read More