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How eCommerce Businesses can make best use of Google Analytics Data

Event Date: 11/01/2018

Event Time: 08:30 PM IST

Education Level: Beginner Level

Who is it for:  

Product managers, Web Analyst, Digital Marketing Managers, Conversion Optimization Consultant/ Specialist

About This Webinar

If you are an Ecommerce store and have Enhanced Ecommerce tracking implemented for your business, what are some of the most insightful decisions can you take from your Google Analytics reports? How can you achieve this without bringing in more of predictive analysis and data science?

Ecommerce Analytics contain reports that can help you know your customers better. You can identify the different sections on your website / application that are performing the best, understand the shopping behavior of your customers, identify the areas from where the dropping off and how are the products on your website performing.

Key Takeaway Points

If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.

  • Basic understanding of Enhanced Ecommerce Reports
  1. The Shopping Behavior and Checkout Funnel
  2.  Product Performance Reports
  3. Product List Performance Reports
  4. Internal Promotion Reports
  • Using CLV model on your GA data to know your best customers
  • Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions

Speaker

Bismayy

Bismayy is a Product Manager at Tatvic. He has developed Badger, an intelligent insights generation engine powered by Machine Learning. He is working with the team to develop PredictN, an automated prediction SaaS platform for businesses to boost their marketing RoI. He applies R, Python, and Cloud Prediction models to help clients make sense of their digital analytics data. He loves playing and following football.

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