Position title
Campaign Manager
Description

Job description:

  • Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
  • Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.
  • Collaborating with other internal teams to get implementation of tracking mechanism completed
  • Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
  • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
  • Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
  • Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
  • Generating relevant reports at three stages of the campaign – Before, During and After Campaign
  • Auditing the advertising account and find gaps in existing structure and targeting

Competencies

  • Planning
  • Reporting
  • Optimization
  • Trafficking
Employment Type
Full Time
Job Location

Ahmedabad, Mumbai

Base Salary
₹ 8 Lacs - ₹ 13 Lacs
Date posted
January 21, 2020

Position: Campaign Manager

Thank you for submitting your application. We will contact you shortly!