With Looker BI modernization solution, unlock the power and infinite scalability of the cloud to redefine BI, and make more sense out of your existing data by putting it at the center of transforming your business.
You Gain

Why Looker BI?
Looker BI for Industries
eCommerce
Understand your eCommerce business by analyzing web page activities, identifying friction points in the purchasing process, and taking actions to drive purchases. Use eCommerce data analytics to learn about brand performance, product availability, and supply chain efficiency, and reduce unnecessary expenditures.
- Track eCommerce KPIs, such as revenue and conversion rates.
- Use predictive modelling to optimize sales performance.
- Manage categories and inventory efficiently with Looker analytics.
- Understand customer behaviour with profiles and purchase patterns.
Healthcare
By leveraging Looker Blocks to build dashboards, healthcare providers can monitor patient progress and make informed decisions for better patient outcomes. This in-depth analysis across hundreds of key metrics will enable healthcare providers to transition to a value-based care model with ease.
- Embed analytics in data experiences to monetize insights
- Monitor insurance costs by geography and program
- Monitor revenue and ensure compliance
- Analyze Medicare data to improve patient outcomes and optimize resources.
Finance
Utilizing Business Intelligence (BI) in finance enables the identification of patterns and trends within structured and unstructured data. This facilitates the collection and processing of vast amounts of information in a fraction of time, enabling the business to make data-driven decisions by identifying data coherency and trends.
- Identify patterns and trends in structured and unstructured data
- Collect and process large amounts of data quickly
- Identify data coherency and trends for data-driven decision
Retail
By utilizing customer-centric retail data, retailers can merge their in-store and online data to identify customer segments, enhance their omnichannel retail marketing strategies, and ultimately deliver hyper-personalized customer experiences.
- Identify patterns and trends in structured and unstructured data
- Collect and process large amounts of data quickly
- Identify data coherency and trends for data-driven decision
Media
With Looker, businesses can develop highly-scalable and reusable dashboards that offer comprehensive insights into how each channel influences the others. By leveraging this tool, businesses can obtain a holistic perspective on their content, including ad performance, unique content metrics, and which authors are associated with the lowest bounce rates.
- Looker BI creates scalable dashboards for comprehensive insights
- Provides insights on content, ad performance, and authors’ contributions
- Tracks channel influence for informed decision-making
Looker BI for Business Functions
Marketing
Looker BI offers reliable and predefined metrics, ensuring governed data. It simplifies data collection, combining, and feeding from connected sources to your analytics models. Build AI and machine-learning models using familiar tools like regression.
- Compare channel performance in terms of lead generation
- Analyze click-to-conversion rate and customer experience
- Monitor campaign metrics like CPC, CTR, and CPA.
- Track and understand campaign ROI by medium
Sales
By using Looker for sales analytics, achieving your sales goals becomes feasible. Looker’s BI’s advanced data platform empowers the sales team to concentrate on achieving and surpassing their targets. With Looker’s cloud-based architecture, the Sales team can access real-time sales analytics, including current pipeline and quota data, which simplifies management and forecasting.
- Track sales performance and optimize your sales funnel.
- Leverage Salesforce analytics to gain insights into your pipeline
- Take advantage of actionable insights, visualizations, and data notifications.
- Self-service analytics and lead source tracking for improved sales efficiency.
Product
For a successful product, it is crucial to comprehend the user experience. The utilization of Looker BI for product analytics can facilitate the task of designing and developing products by providing product managers and engineers with clear insights into friction points, differences in behaviour across distinct customer segments, and the impact of product changes.
- Ensure product success with a deep understanding of user experience.
- Design products with clear insights using Looker BI.
- Identify friction points and differences in behaviour across customer segments
- Use Looker BI to understand the impact of product changes and improve performance.
Data Science
Looker BI offers reliable and predefined metrics, ensuring governed data. It simplifies data collection, combining, and feeding from connected sources to your analytics models. Build AI and machine-learning models using familiar tools like regression.
- Save time with Looker in your data science workflow.
- Streamline model development with Looker’s unified workflow in BigQuery.
- Surface predictive metrics and operationalize them with Looker’s self-service capabilities.
- Improve results with Looker by tightening feedback loops and automating actions.