25%
Increase in New User Retention
30%
Increase in Returning User Retention
How Tatvic Helped Times Of India to Increase New and Returning User Retention
About Client
The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world.
Business Challenge
- Large BigQuery table sizes
- Complex Logic and identifiers
- Difficulty in visualizing data effectively
Goal
- Establishing data infrastructure for better data visualization
- Increased User Retention
- Optimizing existing table sizes.
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