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25%

Increase in New User Retention

30%

Increase in Returning User Retention

How Tatvic Helped Times Of India to Increase New and Returning User Retention

About Client

The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world.

Business Challenge

  • Large BigQuery table sizes 
  • Complex Logic and identifiers 
  • Difficulty in visualizing data effectively

Goal

  • Establishing data infrastructure for better data visualization 
  • Increased User Retention 
  • Optimizing existing table sizes.

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