22%
202%
How Tatvic Gave Dot & Key the ‘Key’ to Unlock Significant Growth in Their Purchase Funnel.
About Client
At Dot & Key, all the skincare innovation happens in our in-house R&D lab, where our skincare scientists bring 50+ years of extensive experience. Blending the best of fruits & high-performance actives, our R&D team is all about crafting products that are not only super effective but also feel amazing to use.
Business Challenge
The Brand approached with the following challenges on their website:
High Traffic, Low Conversion: Despite strong website traffic, a large portion of visitors drop off without completing a purchase, indicating a gap between interest and action.
Unoptimized Purchase Funnel: Key stages in the purchase journey—such as product discovery, cart, and checkout—lack optimization, leading to user drop-offs and missed revenue opportunities.
User Experience Gaps: Inconsistent page layouts, limited personalization, and overwhelming product variety impact overall user experience, making it harder for customers to find and buy the right products.
Goal
To drive significant growth in key business metrics, Add to Cart, Begin Checkout, and Purchase by optimizing the purchase funnel, improving website conversion rates, and enhancing overall user engagement through data-driven strategies.
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
22%
20%
99%
