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57%

Decrease in Cost per Unique Viewer

100%

Improvement in Conversion Rate

How MX Player Achieved 57% Lower Cost per Unique Viewer with DV360 and Tatvic

About Client

MX Player is an Indian video streaming and video-on-demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours.

Business Challenge

  • Room for improvement in conversion rates
  • High Cost Per Click Compared to Facebook Ad Platforms 

Goal

  • Promoting new video content to existing app users 
  • Keeping the Cost per Unique Viewer and Cost per Click 

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