57%
Decrease in Cost per Unique Viewer
100%
Improvement in Conversion Rate
How MX Player Achieved 57% Lower Cost per Unique Viewer with DV360 and Tatvic
About Client
MX Player is an Indian video streaming and video-on-demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours.
Business Challenge
- Room for improvement in conversion rates
- High Cost Per Click Compared to Facebook Ad Platforms
Goal
- Promoting new video content to existing app users
- Keeping the Cost per Unique Viewer and Cost per Click
Subscribe to
Tatvic's newsletter!
Don’t miss the latest trends in Marketing, Technology, and Analytics
Download Case Study
Share Case Study on
Other Case Studies
44%
Increase in mobile number submissions
25%
Higher Session to Purchase Rate
277%
Higher deposit ratio over non-branded search campaigns