Enhanced Ecommerce came out of beta in Nov 2014 and since then we have had educative encounters in the form of tons of awesome content from some of the best web analytics industry veterans.
What follows is a guide aimed at educating the reader about best Enhanced Ecommerce resources in one single place.
We have divided the post into 7 Categories. Feel free to jump into any relevant category to get started:
Section 1: Resources to Get Started with Enhanced Ecommerce (For marketers)
Section 2: Technical Resources on how to Implement Enhanced Ecommerce (For developers)
Section 3: Generating insights using Enhanced Ecommerce
Section 4: Videos on Enhanced Ecommerce
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WooCommerce
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Magento
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Shopify
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Prestashop
- Open Cart
Section 1: Getting Started with Enhanced Ecommerce (For marketers)
Why you Need Enhanced eCommerce Reporting
The article from lyonscg covers “what’s new” in Enhanced Ecommerce & why you should go ahead and implement it.
Is Your Website Ready for Enhanced Ecommerce? (Includes Gated Checklist)
Following is a fantastic guide from Robert, which explains the current adoption of Enhanced Ecommerce, % of Ecommerce store still using classic Google Analytics & why you should upgrade to Universal Analytics & Implement EE right away. The post also offers a gated-checklist for Enhanced Ecommerce implementation.
3 Steps to Get Started with Enhanced Ecommerce & 10 New Powerful Reports
Following article is an in-house article from Bhoomika Joshi. The guide covers what is Enhanced Ecommerce, steps to get started and overview of all the 10 Reports therein.
Why And How To Use Enhanced Ecommerce Feature In Google Analytics
The following article from Catalin Zorzin gives you a quick overview of Enhanced Ecommerce, comparison between old Ecommerce reporting and New Enhanced Ecommerce.
Google Analytics: Using New Enhanced Ecommerce
In this article, Kunle Campel gives us a fantastic overview of “Check out” behavior report and explains lucidly about a topic called: How Enhanced Ecommerce provides us with granular product performance data?
The Cost of Building an Online Store
This article explains various factors & difference cost involved while developing and ecommerce website
Section 2: Getting Started with Enhanced Ecommerce Implementation
Implementing Enhanced Ecommerce tracking in Universal Analytics – Nerd Guide
Following is a brilliant guide from Himanshu Sharma, where the author dives deep into explaining each and every facets of Enhanced Ecommerce code.
Enhanced Ecommerce Tracking via Google Tag Manager
If you are planning to implement Enhanced Ecommerce using GTM, you should check out this post. It gives you the framework for getting started with implementing Enhanced Ecommerce via GTM.
The Enhanced Ecommerce Demo Store is a sample ecommerce application with a complete implementation of Enhanced Ecommerce. You use this demo to understand how the Enhanced Ecommerce code works, and what is required to implement it on your own store.
Enhanced Ecommerce: Measure Promotions and Search Results
In this guide, Nicholas Blexrud demonstrates you on how to measure and implement Internal Promotions & Internal Search Results using Enhanced Ecommerce.
How to setup Enhanced Ecommerce Using Scroll Tracking
The following article from Infotrust published on Google Analytics, elucidates on how to measure and send the product impression of only “viewed” product(s) for a set of users.
By default, GA sends the product impression of all the products on a page but since a user views only a fraction of product, Nate proposes a solution where in (using scroll tracking); you can send the product impressions of only viewed product(s).
How to Measure Cart Value In Enhanced Ecommerce?
Another fantastic post from Simo Ahava, explains how to calculate the cart value in Google Analytics Enhanced Ecommerce. The post includes step by step instructions with all the codes you need to implement it.
Section 3: Generate Insights using Enhanced Ecommerce
Business benefits of Google Analytics Enhanced Ecommerce reporting
In this article, Russell shares with us the insights one can generate from Enhanced Ecommerce which can in-turn help you in boosting online sales.
5 Enhanced Ecommerce Reports That Need to Understand Now
Another in-house article from Tatvic, where our Business Analyst gives you an in-depth explanation of 5 important reports of Enhanced eCommerce. The guide reveals us about the insights you can generate from those report.
Optimize Your Site With Enhanced Ecommerce: Product Impressions
Following article from Kristoffer explains how to leverage the product impression along with secondary dimensions to generate insights. For example; product performance analysis by geography, shelf spacing concepts. Additionally, the blog post explains the importance of buy to detail rate & the insights we can generate form from it.
Track Content With Enhanced Ecommerce
In this exclusive guide, Simo Ahava, inspire us to think out of the box by implementing Enhanced Ecommerce on his blog. The idea is to generate insights for his blog using Enhanced Ecommerce.
Using Cohort Analysis & Enhanced ecommerce to understand users behavior
Another fantastic article from Himanshu – following article keeps you engaged as the author explains on how you can apply Enhanced Ecommerce & Cohort Analysis to learn if the user who has abandoned your cart; re-engages with your store.
In the example given in the blog post, author explains that he has less than 24 hours to re-engage his user with a new offer & generate sales.
How to measure the performance of your online store’s internal promotion using Enhanced Ecommerce?
The following blog post helps you understand how to implement Internal Promotion Tracking in Enhanced Ecommerce and insights you can generate from the reports.
Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size
In this blog post, Nilang Patel walks you through how to implement Custom Dimensions and Metrics and the insights you can generate using the reports.
How to Use Enhanced Ecommerce Google Analytics to Measure Product Demand?
This one is fascinating article from Nilang Patel, where he explains you how to use Enhanced Ecommerce to measure the product demand. By measuring the product demand you can take actions to optimize your sales.
Section 4: Enhanced Ecommerce Videos
Enhanced Ecommerce Overview with Justin Cutroni
Enhanced Ecommerce Overview with Google’s Marcia Jung
Detail Walkthrough of Enhanced Ecommerce with Justin Cutroni
In depth Technical Walkthrough of Google Analytics Enhanced Ecommerce Reports – Yehoshua Coren
Section 5: FAQ
FAQ About Google Analytics Enhanced Ecommerce
The following post from Samantha Barnes address the FAQ on Enhanced Ecommerce. The post address most strategic questions such as why you need Enhanced Ecommerce, the difference between Ecommerce and Enhanced Ecommerce, can it be used with older version and many more informative stuff.
Section 6: Case Study
Brian Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced Ecommerce
Following is a fantastic detailed case study on how Enhanced Ecommerce helped a diamond business named – Brian Gavin Diamond to augment their sales. After implementing Enhanced Ecommerce, they learned discovered that there was a potential loss of sales amounting to USD 500 thousand due to “cart abandonment” rate sensitivity. After analysis, they re-directed their marketing efforts to re-engage the potential customers which could have been tapped earlier.
Section 7: Plugins
There are few plugins in the market that will help you get started with Enhanced Ecommerce quickly. Almost all the plugins eliminate the steps of manually adding the Enhanced Ecommerce.
WooCommerce:
Price: Free
Features:
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Supports Six Reports of Enhanced Ecommerce
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Overview Report
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Shopping Behavior Report
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Checkout Behavior Report
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Product Performance Report
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Sales Performance Report
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Product List Performance Report
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Active Installs: 4000+
Rating: 4.5/5
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Actionable Google Analytics (Tatvic)
Price: $55
Features:
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Access to all the 10 Reports of Enhanced Ecommerce
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User ID Tracking
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15+ Custom Dimensions & Metrics
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Content Grouping
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Form Field Tracking
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Ability to use GTM
Downloads: 145
Rating: 4.89/5
Magento:
Price: Free
Features:
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Supports Six Reports of Enhanced Ecommerce
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Overview Report
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Shopping Behavior Report
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Checkout Behavior Report
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Product Performance Report
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Sales Performance Report
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Product List Performance Report
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Downloads: 350
Rating: 3.7/5
Price: Free
Features:
We understand that is supports all the features of Enhanced Ecommerce.
Downloads: 248
Rating: 2.5/5
Price: $55
Features:
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Access to all the 10 Reports of Enhanced Ecommerce
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User ID Tracking
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15+ Custom Dimensions & Metrics
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Content Grouping
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Form Field Tracking
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Ability to use GTM
Downloads: 24
Rating: 4.43/5
Price: Euro 119.90
Features:
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Access to all the 10 Reports of Enhanced Ecommerce + GTM
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Support for Adwords Dynamic Remarketing and Adwords Conversion Tracking using GTM
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Support for Facebook Custom Audience Pixel
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Support for Social Interaction Tracking
Rating: 4.2/5
[Review Post] Best enhanced ecommerce plugins for MagentoOur friends at Littledata, reviewed all the EE magento extension and shared their pros and cons. Check out the post, if you are planning to use an Extension to set up Enhanced Ecommerce on your store.
Shopify:
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Native Enhanced Ecommerce Support
Price: Free
Features:
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Access to all the Reports of Enhanced Ecommerce
2.Actionable Google Analytics (Tatvic)
Price: $39/ month
Features:
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Access to all the 9 Reports of Enhanced Ecommerce
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User ID Tracking
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15+ Custom Dimensions & Metrics
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Content Grouping
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Form Field Tracking
Rating: 8/10
Prestashop:
Price: Euro 69.99
Features:
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Access to all the Reports of Enhanced Ecommerce
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User ID Tracking
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Dynamic Remarketing
Downloads: 100+
Rating: 5/5
Open Cart:
Price: $39
Features:
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Access to few Enhanced Ecommerce Reports
Downloads: 19
Rating: 5/5
Try our Free Enhanced Ecommerce Plugins
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