Working at Tatvic

Job description:

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
• Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.
• Collaborating with other internal teams to get implementation of tracking mechanism completed
• Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
• Generating relevant reports at three stages of the campaign – Before, During and After Campaign
• Auditing the advertising account and find gaps in existing structure and targeting

Competencies

• Planning
• Reporting
• Optimization
• Trafficking

Job description:

• Development with any frameworks/platforms mentioned as competencies.
  • The quick development of PoC/MVP for business requirements
  • Research, design & write new software programs for big data analytics
  • Integrate existing software products and getting incompatible platforms to work together
  • Configure alerts on top of deployed services to monitor & correct the software defects
  • Continuously discover, evaluate, and implement new programs & skills to maximize development efficiency
  • Building reusable, optimized, scalable, secure code and libraries for future use
  • Outputting data in different/required formats
  • Test, Debug & log the new programs
• Requirement gathering and Planning
  • Analyze and understand the exact requirement
  • Creating database schemas as per business requirements
  • Create technical specifications and test plans

Competencies

• One or more programming language – PHP, .net, Python, Java
• Relational Database system i.e MySQL
• API & Web Services
• code debugging & error logging
• Version control tools – GitLab/ GitHub/ Bitbucket
• front-end technologies and platforms, such as JavaScript, HTML5, and CSS3
• Understanding accessibility and security compliance {{Depending on a specific project}}
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system

Job Description

• Prepares asset, liability, and capital account entries by compiling and analyzing account information.
• Prepares payments by verifying documentation and disburse the same.
• Reconciles bank accounts/credit card/forex card by gathering and balancing information.
• Manage petty cash and keep balance updated and reconcile with accounts.
• Provides financial status information by preparing required MIS reports or specific projects.
• Maintains general ledger accounts by reconciling accounts receivable detail and control accounts and accounts payable ledgers; preparing fixed asset depreciation and accruals.
• Prepare and submit banking and financial investment documents to comply with required guidelines and accomplish banking and investment-related tasks.
• Keep required financial documents available and handy by organizing filling and scanning of all documents.

Competencies

• Well versed in Tally
• Basic knowledge of GST & TDS

Job description

• Build business roadmap involving GA tracking for clients which include designing the tracking framework such as events schema etc.
• Envision new custom solutions to bridge the gap which Google Products are not able to cater to individual organizations
• Be a core part of Client Relationship Building; Meet clients to build and sustain relationships
• Take regular feedback from the client on products, services, and performance and take care of all Client Communication
• Upsell to all clients so they move from data collection to data analysis
• Conduct health check on all documented outputs going to the client
• Provide training to clients on the product or product updates
• Understanding the client’s problem statements and helping them with a solution using appropriate resources and the products available on the stack
• Build case studies of successful interventions with the client and deliver webinars
• Continuously enhance technical and market to remain conversant with the latest updates in the domain and technology
• Activate the learning to ensure quality deliverables

Competencies

• Customer Focus
• Consulting Skills
• Data Analysis & Collection
• Reports and Visualization
• Formal Presentation
• Statistical Analysis
• Databases

Job description:

• Analyze Client Requirements
  • Collect detailed requirements from the given brief requirements & document it (if required)
• Design & Develop Solution
  • Design, build and configure solutions to meet business process and solution requirements 
  • Design solution architecture and pipeline
  • Learn and use Google Cloud/ AWS products for server processing
  • Build data science models using Machine Learning and Deep Learning to solve a business problem
  • Data migration, transformation, and scripting
  • The quick development of PoC/MVP for business requirements
• Improve existing solution/models (Optimization)
  • Optimize solution performance by getting client feedback and re-coding
  • Develop existing models/solutions by analyzing and identifying areas for modification
  • Optimization of the model/solution for speed up execution and scalability
• Design and Create (Visualization) reports, able to focus on storytelling to help business stakeholders to gain the insights easily and able to take actions based on the same
• Maintain coding standards & Building reusable code and libraries for future use
• Configure alerts on top of deployed models/solutions to monitor
• Implementation of security and data protection
• Design and implementation of data storage solutions

Competencies

• Data Structure & Algorithms
• Libraries/Packages
• Machine Learning
• Big Data Technologies
• Python
• Cloud Technology(AWS/GCP/Azure)
• Testing, Code Debugging & Error Logging
• API & Web Services
• Database
• Version Control System

Job description:

• Successful Event Participation in India
  • Research, create & maintain a conference calendar for each FY
  • Prospect the conferences with the target audience presence & get the cost list
  • Negotiate & get the best deal for our participation in the event: Speaking/exhibiting/sponsoring, etc
  • Mobilize senior leadership, ensure the logistics along with the required content is in place
  • Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event
• Source speaking opportunities at popular data analytics events
  • Research, create & maintain a speaking opp calendar for each FY
  • Prospect & apply to these conferences with the right content
  • Prepare content for presentation in collab with the speaker & hold mocks to fine-tune the same
  • Mobilize senior leadership, ensure the logistics along with the required content is in place
  • Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event
• Successful Event Participation in New Markets – APAC, MENA & North America
  • Research, create & maintain a conference calendar for each FY
  • Prospect the conferences with the target audience presence & get the cost list
  • Negotiate & get the best deal for our participation in the event: Speaking/exhibiting/sponsoring, etc
  • Mobilize the regional POCs as well as senior leadership, ensure the logistics along with the required content is in place
  • Launch pre-event outreach campaigns to ensure maximum no. of quality conversations are generated during the event
• Conduct monthly podcasts & webinar
• • Create & maintain webinar & podcast calendar with speakers & topics
  • Relevant website updates with Webinar landing pages to be put up
  • Launch marketing campaigns to ensure 250-300+ registrations
  • Launch marketing campaigns to nurture the registrations so that the number of attendees stays 50+
  • Conduct the webinar & podcast as an organizer with the speaker, take questions from the live audience, and revert to them
  • See-through the post-webinar & post podcast activities 
  • Launch a campaign for post-webinar & podcast & nurture the registrants so that they can become returning users & also convert into leads
  • Create a monthly webinar/podcast engagement report on Data Studio
• Collab & coordinate pre-digital content gen – Videos, collaterals events, etc
  • Video content idea generation & takeaways
  • Collaboration & coordination with the video content team
  • Review from the senior leadership & ensure the execution loop is completed
  • Upload videos on YouTube with proper annotations, tags & links
  • Create a monthly Data Studio Dashboard of the video performance

Competencies

• Email Marketing – Mailchimp fluency
• Communication & Negotiation Skills
• Webinar – Engagement, moderation & digital marketing
• Vendor relationship management
• YouTube Management – Optimization, Marketing & Reporting of Videos

Job description:

• Responsibility 1 : Design marketing collaterals in collab with Content writer
  
  • • Activity 1.a.:  Design & illustrate marketing collaterals in sync with the brand guidelines & material provided by the content team
    • Activity 1.b.: Document & optimize processes for quick TAT & improve upon the graphics & aesthetics based on design
• Responsibility 2 : Design powerful pitch decks & profile decks in collab with the Customer Development team
  • Activity 2.a.: Create powerful pitch decks in collab with the customer development team & content team
  • Activity 2.b.: Create effective profile decks for Tatvic Analytics & make updates based on the platform where they are to be put up
  • Activity 2.c.: Monthly/Quarterly updates to the above-mentioned decks & communicated with everyone in the team
• Responsibility 3 : Design effective PPC Creatives & Images for Websites
  • Activity 3.a.: PPC Creatives for different ad platforms – Google Ads, LI, FB, etc
  • Activity 3.b.: Data based PPC design & copy in collab with Content team
  • Activity 3.c.: Optimized images for website assets
• Responsibility 4 : Design compelling landing pages for paid campaigns
  • Activity 4.a.: Understand the campaign goals & content team’s material & create landing page design in coherence with the value prop messaging
  • Activity 4.b.: Provide detailed brief of the design & landing page requirements, work closely with the dev team & QA team to finalize the landing page before publishing it
  • Activity 5.a.: Design A/B test variants
  • Activity 5.b.: Execute winning A/B test campaigns
  • Responsibility 5 : Design A/B Testing hypothesis defined by UX team
  • Activity 5.c.: Monthly reporting dashboard for regular reviews

Competencies

• Graphic Design & aesthetics
• Communication Skills
• Strategic Thinking
• Content Writing
• Adobe Package

Job description:

• Responsibility 1: Leads from Organic Traffic on our Website
  • • Identify the user behavior of users from organic traffic on our website & create user personas
    • Website updates to optimize user journey like A/B test hypothesis, Pop-up hypothesis, Personalization experiments, etc
    • Create monthly organic traffic & leads report in Data Studio & present it to the leadership team with insights & next steps
    • Manage & collaborate with the SEO & Outreach team
• Responsibility 2: Generating new ones & qualifying LinkedIN conversations generated by LI Team
  • Create your own network on LinkedIn with Tatvic Analytics’ Target Audience in the target
  • Nurture & qualify conversations generated on LI & convert them to MQLs
  • Managing leadership team’s LinkedIn 
• Responsibility 3: Initiate Client Referral conversations
  • Curate & design monthly/fortnightly newsletters especially for clients
  • Identify clients with an opportunity of an upsell/cross-sell of solution/service & reach out to them proactively in collab with the CSMs
• Responsibility 4: Revive cold leads from the existing MQL database
  • Reach out to cold/dead leads from the past CRM
  • Create & execute a nurturing strategy for those leads
  • Revive & convert dead leads to MQL that can be forwarded to the Customer Development team

Competencies

• Market Research & Digital Marketing for Social selling
• Communication Skills
• Inclination to Business Development
• Tactics for LeadGen through LI, referrals & Website
• Content Writing

Job description:

• Work directly with the senior leadership to manage & maintain their LI profiles & LI Pulse
  • • Research on the optimization of LI Profiles
    • Write LI Pulse articles for senior leadership
    • Publish LI Pulse articles on senior leadership LI profiles
    • Maintain engagement & conversations on LI Puls
• Web content writing, re-purposing & publishing that is SEO optimized
  • • Write, edit, review blogs 
    • Write, edit, review whitepapers 
    • Write, edit, review case studies 
    • Create & curate content for publishing webinars
    • Write & update landing pages and website pages
• New Website Content with IA
  • • Build a new Information Architecture for website
    • Write content for Website 
    • Work closely with the SEO team to optimize the content

Competencies

• Technical + creative writing
• Stronghold on the English language
• Google Analytics for Monitoring Content Performance
• Communication Skills
• Content editing & referencing (for source citing)
• SEO & digital marketing
• Inclination to learning & taking regular trainings

Job description:

• Analysing, investigating and explaining key movements and trends in P&L lines.
• Preparation of monthly financial metrics and key business drivers specific to different products/functions.
• Providing financial support to Business/Functions and assist them in decision making.
• Preparation of various Reports to support the Management needs and ensuring timely adherence to deadlines for reporting.
• Track and provide insight on business productivity (efficiency saves) and projects driven by business.
• Preparation of monthly Management packs, review decks and getting into discussions with Management, as necessary.Drive various Process efficiencies through standardization and re-engineering of activities. 
• To create and review monthly and quarterly outlook and annual financial plans, including reporting and analysis to explain changes against given baselines.
• Assist in key month end activities including interaction with the Controllers to provide oversight of completeness and accuracy of underlying management information.
• Implement a system to collate data from various tools being used by different divisions to  automate reports for respective divisions & organisation.
• Support various teams with key Management reporting as appropriate.
• Working as part of a diverse team spread across the region, interaction with a wide range of people.

Competencies

• Analytical Skill
• Finance/Statistics Knowledge
• Command on excel