How to Measure the Effectiveness of Print Media Advertising

May 26, 2015 3 PM IST

Beginner Level


Director of Analytics, Web Analyst, Digital Marketing Managers, CEO, CFO

About This Webinar

Though investment in digital advertising is growing at a faster rate, Print Media is still the #1 choice of Indian marketers to promote their products and services. According to Print Madison Report, Investment in Print Advertising is expected to grow by 5.3 per cent in 2015 and is projected to be the largest contributor (40 percent) to overall advertising spend in India.

One of the challenges faced by large organizations with print media advertising is its measurement. How do you measure which Print Ads are driving maximum traffic to your web property? Which Print Ads bring in engaging users?

Join us in this free webinar to learn how to use Google Analytics to measure the effectiveness of Your Print Media Advertisement.

Key Takeaway Points

In this 45 minute informative session you’ll learn how to:

Ways to Measure the Impact of Print Media Advertising on Your Website Traffic
Identifying Print Media Platform that generates more traffic for your website
Carrying out ROI Analysis



Jaswant Padhiyar

Jaswant Padhiyar is the Account Manager at Tatvic. He has a strong background in Web Analytics & SEM. He has worked with Google, Infibeam & Resultrix in the past.

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