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About This Webinar
This webinar gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Integrate Firebase Analytics with BigQuery to track user journey by using user properties and custom parameters. Over and above data reporting, gain advanced skills in creating dashboards to benchmark your tailored business-focused KPI’s, product performance, marketing campaign performance, and the emerging trends. Learn how to leverage Firebase predictions, A/B testing and dynamic links for driving user engagement.
Sarjak is a GAIQ certified consultant in the capacity of AVP – Customer Delivery at Tatvic Analytics. He comes with a rich experience of working with major e-commerce companies in the Indian market. Apart from his expertise in Google Analytics, he also has extensive experience of over 8 years in the IT industry. He is a digital analytics enthusiast and has a knack of understanding client requirements.
Namrata is a GAIQ certified Data Analytics consultant and works as a Client Servicing Manager at Tatvic Analytics. She has worked in Marketing, Product and Social Media strategy in her career path. She has a dual MBA in Marketing and Data Analytics from Case Western Reserve University in the USA and is keen on interpreting and analyzing data for driving business solutions. She is fond of coffee, reading, and traveling.
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