PAST WEBINAR

How to perform churn analysis for your mobile application

schedule
Mar 19, 2014
label_outline

Advanced

group

Web Analysts, Mobile Application Strategist, Mobile Application developers,

About This Webinar

Is the behavior of your mobile application subscribers difficult to understand?

Does your mobile application has very high churn rate (uninstallation rate) or does the lack of active users on your application bothers you?

The primary goal of this webinar is to predict segment of Mobile application users,

  1. Who will uninstall the app
  2. Remain inactive (which will be also termed as a churner) for quite long time and are expected to churn.

Key Takeaway Points

In this webinar informative session you’ll learn how to:

How to extract data from Google Analytics using R
How to build churn model in Rchurn model in R
Identifying the customer/subscriber segment that are classified based on past data pattern, who are likely to churn (Study customer behavior Patterns)

Summary

For every marketer of mobile application, acquiring new customers certainly requires more effort in terms of time and money. On the other hand, firm can always focus on maintaining existing customer base and gain maximum out of them. If this is the case, then predictive analysis will be the correct approach for this situation.

Speakers

mrugesh

Mrugesh Soni

Tatvic

shachi

Shachi Parikh

Tatvic

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