5 Awesome Hypothesis to A/B test for improving Users Journeys on your Mobile Interfaces


4th July 2018 5.00 PM IST


Beginner Level


Brand Managers, Digital Marketers, Web Analysts, Business Analysts, & Anyone who knows Google Analytics and is curious to explore more

About This Webinar

Users make quick decision when using mobiles. This is why first impressions matter.

Every fifth person in the world owns a smartphone, and 85% of them prefer native mobile apps to websites. In a recent report, 42% retailers and ad agencies ranked ‘engagement’ as the primary objective of their mobile strategies.

Therefore, whether you are working towards increasing conversion with in-app purchases, paid subscriptions or even in-app advertising, the very crux of it all lies in a strong user engagement that will go on to enhance the user journey of your mobile interface – be it app or m-web.

Key Takeaway Points

In this 45 minutes informative session you’ll learn how to:

  • Learn why you should A/B Test Mobile App Interfaces
  • Know what elements you should A/B Test
  • Benefits of A/B Testing on Mobile Interfaces
  • 5 hypothesis for retails apps to enhance their User Experience


Riddhi Mehta

Riddhi is an experienced User Experience Designer with a demonstrated history of working in the information technology and services industry. Skilled in Prototyping, Concept Development, Design Thinking, User Experience Design, and Web Design, she has a bachelors in Product Design and a Masters in Communication Design.

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