5 Awesome Hypothesis to A/B test for improving Users Journeys on your Mobile Interfaces


4th July 2018 5.00 PM IST


Beginner Level


Brand Managers, Digital Marketers, Web Analysts, Business Analysts, & Anyone who knows Google Analytics and is curious to explore more

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About This Webinar

Users make quick decision when using mobiles. This is why first impressions matter.

Every fifth person in the world owns a smartphone, and 85% of them prefer native mobile apps to websites. In a recent report, 42% retailers and ad agencies ranked ‘engagement’ as the primary objective of their mobile strategies.

Therefore, whether you are working towards increasing conversion with in-app purchases, paid subscriptions or even in-app advertising, the very crux of it all lies in a strong user engagement that will go on to enhance the user journey of your mobile interface – be it app or m-web.

Key Takeaway Points

In this 45 minutes informative session you’ll learn how to:

  • Learn why you should A/B Test Mobile App Interfaces
  • Know what elements you should A/B Test
  • Benefits of A/B Testing on Mobile Interfaces
  • 5 hypothesis for retails apps to enhance their User Experience


Riddhi Mehta

Riddhi is an experienced User Experience Designer with a demonstrated history of working in the information technology and services industry. Skilled in Prototyping, Concept Development, Design Thinking, User Experience Design, and Web Design, she has a bachelors in Product Design and a Masters in Communication Design.

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