Times point new user retention increased by 25% and for returning users, it increased by 30%
Client Name: The Times of India
Client Domain: Publisher
Headquarters: Delhi, India
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Due to the below challenges it was difficult to visualise the data as required.
- Complex Logic and identifiers to develop the cohort.
- Large BigQuery table sizes
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- For the Times point feature, new user retention increased by 25%, and returning users increased by 30%.
- For Onboarding features, new users increased by 7%, and returning users increased by 12%.
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