Thinking Beyond A/B Testing – A User-Centric CRO Program!


August 26th, 2021


Intermediate Level


Beginner Level


CMO, Digital Marketers, CTO, Product Manager, CEO, Digital Sales Expert, Sales and Customer Development Team

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About This Webinar

Only a fifth of online businesses are satisfied with the conversion on their websites and apps!* One fifth, which is why smart businesses have started thinking beyond just the A/B Testing and making Conversion Rate Optimization (CRO) an integral part of their digital strategy. 

Join us on August 26th, 2021 for a unique roundtable discussion, where we dispel a few myths about A/B testing and Conversion Rate Optimization (CRO). You get to hear from industry leaders and conversion experts on how to drive more holistic and user-centric Conversion Rate Optimization for your digital business.

Key Takeaway Points

  • Thinking Beyond A/B Testing 
  • How CRO initiatives paved path for Royal Enfield’s success
  • Fullerton’s CRO Maturity Attainment
  • A Quick Glance into Tatvic’s Performing CRO Program
  • CRO Assessment Framework

As an attendee, not only, you get a chance to experience our ‘Performing CRO Program’ first-hand, but get a select-only assessment of your digital assets at no cost!



Jatin is an experienced marketer, strategist & creative thinker with over 15 years of multi-faceted experience of working as a brand strategist, advertiser, digital marketer, entrepreneur, project manager, and process improver. 

Currently, Jatin is working with Royal Enfield and is responsible for devising digital strategies to achieve brand and business objectives across global markets. He is driving brand marketing metrics across the funnel impact, through relevant strategic & tactical initiatives


Soumya Pattanayak

Head of Digital Assets and Web Analytics Fullerton India Credit Company Limited,  Soumya is a Performance focused, technology-agnostic executive with more than 16 years of experience in Digital Strategy and Execution. He is an expert on handling all digital assets including websites, apps, and journeys. Soumya has a wide variety of technical, managerial, product management & consulting experience in medium and large-sized projects in Reliance Capital, Infosys, PwC, and Angel Broking.

 His current role at Fullerton India primarily involves responsibilities related to managing digital assets, defining the digital lending journey for PL/HL/SME/Cross-Sell/Top Up, improving organic growth(top of the funnel), improving traffic to lead ratio using web analytics.


Azeem Topiwala

Azeem is a product marketer and CRO specialist coming from an Advertising and Marketing background. A Xavier Institute of Communications, Mumbai alumnus, has had a career as a creative strategist and communications specialist. He looks at conversion with the lens of creative advertising and adds a different spin to A/B Testing and Hypothesis generation.

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