Sr. Manager - Marketing & Communication for Lead Gen
- Create and manage MQL campaigns including monitoring results of digital activities, evaluation of performance, and corrective actions if needed to optimize for both SMBs and Enterprise Companies.
- Responsible for online conversion from acquisition to trial to qualified MQL- marketing qualified leads through Email Marketing, LinkedIn reach outs, and ABM- Account-Based Marketing.
- Take a full-funnel view to test/learn/optimize lead generation messages and materials to ensure an understanding of the best ways align with buyer personas
- Align growth strategy with our inbound and outbound marketing programs – focusing on decreasing customer acquisition costs and increasing acquisition, retention.
- Measure all lead generation campaigns to drive qualified leads through the CRM
- Current experience with paid Campaigns, Email Marketing Campaigns, LinkedIn Sales Navigator, Excel and inbound marketing, best practices, and associated resources in B2B marketing
- A learner with the ability to innovate new ways to generate interest and excitement focussed businesses.
- Demonstrated experience with digital campaign design and execution. A genuine passion for thoughtful and engaging campaign design and a focus on end-to-end execution
- Strong problem-solving skills
- Superior communication, writing, and presentation skill
Building Positive Working Relationships
May 27, 2022
October 31, 2022