Position title
Sr. Content Marketing Manager
Description

Responsibility 1: Increase in Content Engagement on Website, Social Media, Medium, etc

  • Create a content performance dashboard for monthly review
  • Optimize the resources section across the website to ensure enhanced reader engagement Q on Q
  • Publish content medium & distribute blogs and other content on Social Medium, social media, Quora, etc and maintain conversations & engagement
  • Ability to direct a team of internal and external content writers for generating effective content (as per the benchmarked level)

Responsibility 2: Build marketing collaterals - pitch deck content, web brochures, etc

  • Build pitch decks, brochures/flyers for web & print that communicates Tatvic’s Value Propositions - support from Graphic team
  • Work closely with the graphic team to build content & update decks for various RFPs & support customer development 

Responsibility 3: Web content writing, re-purposing & publishing that is SEO optimized

  • Write, edit, review blogs 
  • Write, edit, review whitepapers 
  • Write, edit, review case studies 
  • Create & curate content for publishing webinars
  • Write & update landing pages and website pages
  • Should be able to edit content through CMS effectively

Responsibility 4: New Website Content with IA

  • Build a new Information Architecture for website
  • Write content for Website 
  • Work closely with the SEO team to optimize the content

Functional Competencies

  • Technical + creative writing 
  • Hands-on experience with CMS
  • Stronghold on the English language
  • Google Analytics for Monitoring Content Performance
  • Communication Skills
  • Content editing & referencing (for source citing)
  • SEO & digital marketing
Employment Type
Full Time
Job Location
Ahmedabad, India
Date posted
September 8, 2020
Valid through
November 30, 2020
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Position: Sr. Content Marketing Manager

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