Position title
Head of Marketing
Description

1. Marketing Strategy

  • Lead development of the Tatvic’s marketing strategy and plan
  • Drive and implement integrated, digital marketing activities to ensure Tatvic’s brand positioning across the inbound and outbound marketing mix

2. Initiate an Inbound marketing program to include:

  • Buyer-focused content (web copy, blog content, eBooks, social) and promotions
  • Lead nurturing/drip marketing
  • Email marketing

3. Cadence & Project Management

  • Analytics and performance reporting during the Monthly Status meeting
  • Develop and implement marketing reporting methodology to track, measure and analyze monthly, quarterly and annual marketing performance
  • Prepare and present digital marketing updates to leadership and staff to explain the company’s current and future marketing activities
  • Project manage all marketing, brand, design and communications projects
  • Act as a primary point of contact with external agencies, contractors and consultants on all marketing, design, and communications related projects
  • Plan and manage Our marketing skills training (lunch and learns) using internal and external sources
  • Monitor industry best practices and make recommendations
  • Support CEO with all aspects of speaking events and book projects: planning, writing, editing, promoting, repurposing and reporting
  • Represent Tatvic at industry events through attending, networking & content creation

Functional Competency Required:

  • Data Analysis
  • Building Positive Working Relationships
  • Business Development
  • Digital Marketing
  • Customer Experience
  • Project Management
Employment Type
Full Time
Job Location
Ahmedabad, Gujarat
Date posted
July 16, 2020
Valid through
September 30, 2020
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Position: Head of Marketing

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