Position title
Content Strategist
  • Content Strategy 
    • Identify content opportunities - topic research, competition, customer journey mapping, and high-value keywords
    • Plan a monthly/annual calendar for content creation and publication.
    • Coordinate and align with Marketing KPI, collaborate with Design and development team members for publishing on the website and social media.
    • Increase organic inbound lead and traffic generation on the website through search and social acquisition.
    • Monthly reporting and analysis of what worked and how to amplify success. 
  • Web content writing, re-purposing & publishing that is SEO optimized
    • Write, edit, review blogs 
    • Write, edit, review whitepapers 
    • Write, edit, review case studies 
    • Create & curate content for publishing webinars
    • Write & update landing pages and website pages
  • New Website Content with IA
    • Build a new Information Architecture for website
    • Write content for Website 
    • Work closely with the SEO team to optimize the content
  • Work directly with the senior leadership to manage & maintain their LI profiles & LI Pulse
    • Research on the optimization of LI Profiles
    • Write LI content (short & long form) for senior leadership so as to increase engagement on their profiles
    • Maintain engagement & conversations on LinkedIN
    • Write content for Website 
    • Work closely with the SEO team to optimize the content

Functional Competencies

  • Creative writing ability to present complex ideas into simple communication
  • Stronghold on the English language
  • Google Analytics for Monitoring Content Performance
  • Communication Skills
  • Content editing & referencing (for source citing)
  • SEO & digital marketing
  • Inclination to learning & taking regular trainings
  • Research
Employment Type
Job Location
Date posted
August 3, 2022
Valid through
October 31, 2022

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