Position title
Campaign Research & Planning Expert
Description

Responsibility 1 - Act as data source for campaign managers

Activity 1a - Hands-on experience of working on keywords planner, Facebook Audience manager, Google Trends and various tools.

Activity 1b - Through proper use of these tools, provide learning & insights for campaign planning process.

Responsibility 2. Through proper keywords research, competitor benchmarking and analysis, present raw data and insights to the campaign team.

Activity 2a - prepare research reports in word or ppt format

Activity 2b - Competitors analysis through third party tools such as Ahref, SEMRush etc.

Responsibility 3. Create media plans on DV, GAds, FB etc. in coordination with CM

Activity 3a - Create / assist in making media plans on platforms served by Tatvic.

Activity 3b - Set campaign parameters, build marketing funnels and estimate campaign performance parameters.

Responsibility 4. Perform Landing page analysis and content relevance

Activity 4a - Landing page analysis to evaluate keyword density, keyword relevance, site speed, CTA analysis, Page performance and various other parameters.

Responsibility 5. Source unique solutions & properties from publishers (dynamic creatives, APIs etc.)

Activity 5a - Coordinate media campaign requirements with publishers to arrive at unique marketing solutions.

Activity 5b - Keep keen eye on competition ads and present unique solutions to be pitched to clients.

Functional Competencies Required:

  • Planning & Strategy
  • Trafficking, Conversion setup
  • Optimization, Bidding, Budgets, and Targeting
  • Reporting, Analysis, and insights

 

Employment Type
Full Time
Job Location
Ahmedabad, India
Date posted
November 2, 2020
Valid through
January 31, 2021
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Position: Campaign Research & Planning Expert

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