Responsibility 1 - Act as data source for campaign managers
Activity 1a - Hands-on experience of working on keywords planner, Facebook Audience manager, Google Trends and various tools.
Activity 1b - Through proper use of these tools, provide learning & insights for campaign planning process.
Responsibility 2. Through proper keywords research, competitor benchmarking and analysis, present raw data and insights to the campaign team.
Activity 2a - prepare research reports in word or ppt format
Activity 2b - Competitors analysis through third party tools such as Ahref, SEMRush etc.
Responsibility 3. Create media plans on DV, GAds, FB etc. in coordination with CM
Activity 3a - Create / assist in making media plans on platforms served by Tatvic.
Activity 3b - Set campaign parameters, build marketing funnels and estimate campaign performance parameters.
Responsibility 4. Perform Landing page analysis and content relevance
Activity 4a - Landing page analysis to evaluate keyword density, keyword relevance, site speed, CTA analysis, Page performance and various other parameters.
Responsibility 5. Source unique solutions & properties from publishers (dynamic creatives, APIs etc.)
Activity 5a - Coordinate media campaign requirements with publishers to arrive at unique marketing solutions.
Activity 5b - Keep keen eye on competition ads and present unique solutions to be pitched to clients.
Functional Competencies Required:
- Planning & Strategy
- Trafficking, Conversion setup
- Optimization, Bidding, Budgets, and Targeting
- Reporting, Analysis, and insights