GOOGLE MARKETING PLATFORM

Google Attribution 360 offers a streamlined view of all performance metrics. It unifies and analyzes all available data streams (with data-driven attribution, marketing mix modeling, and TV attribution) to create a highly accurate model of a marketer’s full efforts. You can view your performance as a whole, or drill down into detailed views of channels and campaigns.

With our expertise in Analytics 360 and native integration of Attribution 360 with Analytics, our team of experts help our clients bring out the insights on their best performing online channels and optimize them. At the same time, our team is able to build right marketing mix for our clients to help them get the best out of all the available channels.

With our sophisticated data-driven algorithmic approach, and Google Attribution 360, our team of experts help our clients analyze and optimize their spends on offline modes of communication as well. We have helped our customers figure out the optimal slots to advertise and measure them effectively with our own proprietary algorithms and Attribution 360’s processing prowess.

Assess real time impact of offline campaigns owing to the airings data to help marketers gauge the digital response through data. Leverage our team’s expertise and understanding to generate integrated insights through machine learning impact estimates.

Execute data-driven attribution to measure your TV campaigns and enable your marketing department to estimate the future media buying through real-time bidding programmatic connector. With Google Attribution 360, we can help you utilize few of the most dynamic and advanced tools and services like Doubleclick Campaign Management integration, flexible data integration and offline conversion connector.

With accurate and flexible data integration through proven models, carry out integrated analysis that will ensure that you can leverage cookie-level data to attribute the conversion credit to the relevant digital sales channel. Create an exact sequence of activities for each touch point by your users and successfully derive an accurate conversion funnel so as to optimize your spend across multiple channels.