Badger’s Automated Intelligence helped a video publisher client understand a 350% hike in traffic within two consecutive days in a month.
After a round of initial assumptions to explain the anomaly, their marketing team also cross checked with their Google Analytics account before using Badger to analyze this scenario. The automated insight from Badger was brilliant. It was discovered that 75% of the traffic coming from the affiliate campaign and landing on the reality show page were not real human users but were bots resulting in the spike. The Badger insight drilled down to state that this affiliate traffic had a bounce rate of 100% and their session duration was 0 seconds. As unexpected as this was, it enabled our client the access to the right set of data and stories to cross-question their affiliate for bringing in bot traffic. This entire processing of data took less than half an hour. This could have easily taken a day to gather all sorts of data in excel and still not get the solution to the problem.