Results
Insights
Expertise
Lead Generation + Conversion Optimization
HDFC Life - 217% More Lead Submissions Through Funnel Optimization
Built on strong traffic momentum, Tatvic enhanced journey clarity and decision pathways,unlocking significantly higher lead conversions without increasing acquisition spend.
“Over the past two years, Tatvic has been instrumental in optimising our online business at www.HDFCLife.com. Their strategic approach to Conversion Rate Optimization (CRO), paired with personalised UI recommendations, has significantly enhanced the user experience.”
Funnel + Onboarding Optimization
Trust Bank - 5.7% Uplift in New-to-Bank Onboarding
Trust Bank worked with Tatvic to reduce onboarding friction on the first product-selection screen,clarifying CTAs and repositioning login options to lift new-to-bank conversion.
“Although it's a small change, it happened on the first screen after user downloading our app, hence having significant impact on our new-to-bank acquisition numbers.”
GTM Consolidation + GA4 Accuracy
ICICI Lombard - Optimizing Tag Management for Stronger Website Performance
ICICI Lombard partnered with Tatvic to consolidate fragmented GTM containers, reduce technical overhead, and strengthen GA4 reporting accuracy for faster, more reliable marketing decisions.
“By cleaning up and consolidating our tracking setup, Tatvic didn't just fix our data - Tatvic massively improved our customer's experience. Our website is now significantly faster, and we finally have a clean, accurate Google Analytics system that we at ICICI Lombard can completely trust to make smart business decisions.”
Digital Experience + User Journey Optimization
Home Centre - Guided Navigation to Increase Purchases
Home Centre partnered with Tatvic to engage first-time visitors with guided navigation,helping window shoppers discover relevant products faster and convert with greater confidence.
“Working with Tatvic to engage first-time visitors has been transformative. We saw a 10% increase in purchase conversions after implementing the pop-up. This not only boosted sales but also created a foundation for effective remarketing.”
Purchase Funnel Optimization
Gem Monk - 31% More Add-to-Cart and 24% More Purchases
Gem Monk worked with Tatvic to optimize mobile collection and product pages,refining engagement elements across the purchase funnel to drive stronger conversion momentum.
“Our recent CRO project with Tatvic was a resounding success. Their data-driven approach significantly enhanced our website's performance and aesthetics, leading to a superior user experience and increased conversion rates.”
Product + Basket Optimization
Dot & Key - Increased Purchases and Combo Purchases
Dot & Key partnered with Tatvic to refine the purchase journey, improve product discovery, and simplify decision-making,turning browsing intent into purchases and higher combo basket value.
“After engaging with the Tatvic team, there has been a visible improvement in our purchase funnel. Our website conversion rate and add to cart rate improved significantly. The team is very proactive and data driven.”
Conversion Optimization + Behavioral Insights
ThePrint - 58% More Reader Contributions Through Smarter Optimization
ThePrint partnered with Tatvic to optimize contribution funnels with behavioral insights,improving reader engagement signals and turning them into measurable subscription and contribution growth.
“Through the Google News Initiative, Tatvic and Mediology helped us with UX changes and impactful GA4 dashboards - driving a 58% increase in contributions. That gives ThePrint the data-backed decisions we need to grow loyal readers and build a sustainable newsroom.”
Engagement + Content Experience Optimization
Mathrubhumi - 41% More Reader Engagement Through Content Experience Optimization
Mathrubhumi worked with Tatvic under the Google News Initiative to strengthen content recirculation,guiding readers to relevant stories and deepening session engagement across the platform.
“Through the Google News Initiative, Tatvic's Content Recommendation Engine drove significant gains in user engagement and content discovery - helping us embed data-driven decision-making and achieve 10x product growth in just 15 months.”
Experimentation + Subscription Conversion
The News Minute - Subscription Growth Through A/B Testing
The News Minute partnered with Tatvic to improve subscription visibility, reduce mobile journey friction, and build a repeatable experimentation framework for ongoing subscription growth.
“Working with Tatvic enabled us to evaluate and optimize our subscription experience through detailed data analysis and UX recommendations. The implemented changes have contributed to higher engagement on our subscription page and improved subscription performance.”
Lead Generation + Journey Optimization
TVS Electric - 46% Uplift in Test Ride Engagement
With rising EV interest and strong mobile traffic, Tatvic simplified decision journeys and made test ride actions more intuitive,helping high-intent visitors move from exploration to booking.
“Tatvic has worked closely with us to develop and refine hypotheses aimed at understanding customer behaviour on our website. Their ability to adjust these hypotheses in line with business requirements has ensured the outcomes remain relevant and actionable.”
Form Optimization
Royal Enfield - 50% Higher Conversion Rate on Book a Test Ride
Royal Enfield partnered with Tatvic to reimagine the Book a Test Ride journey,reducing friction and redesigning the form experience through structured A/B experimentation.
“Tatvic's structured CRO program helped us drive incremental leads through a smarter, data-backed approach to optimization.”
Experimentation + A/B Testing
Cars24 - 66% Higher Conversion Rate Through A/B Testing
Cars24 partnered with Tatvic to test a simplified single-step appointment booking experience,using A/B redirect testing to validate user preferences and conversion drivers at scale.
“Google Analytics, along with Google Optimize, helped us increase the conversion rate for the users landing on our page. It validates our assumption of testing the layout change and provides results based on user behavior data points.”
Growth today doesn't fail at the top of the funnel
It leaks in the middle.
Teams invest heavily in acquisition, but decisions across journeys are still driven by assumptions, legacy reports, or one-off tests.
Conversion Rate Optimization brings discipline to this chaos showing which changes move revenue, which don't, and why. Not after months, but while customers are still in the journey.
Beyond Testing. We Build Experimentation Culture.
Beyond Testing
Tatvic builds data-driven decision systems that last long after the engagement ends.
Repeated Decision Systems
CRO, done right, is a repeatable way of making confident decisions at scale.
Revenue Protection
CRO is no longer about improving pages it's about protecting revenue already on the table.
Evidence First
Every test is rooted in behavioral data, funnel analysis, and customer insight.
How We Work
A CRO engagement designed for scale, rigor,
and sustained impact not isolated wins.
We recommend a 6-month engagement minimum.
Foundation & Focus
Funnel and journey audits to identify true conversion loss.
Experimentation with Intent
Launching 4-6 high-confidence experiments with clear hypotheses and guardrails.
Scale & Optimize
Expanding proven ideas across journeys and deeper funnel stages.
Embed & Enable
Transferring frameworks and playbooks so your teams can continue testing.
A consistent experimentation engine
-
4-8 Experiments Per Month
Aligned to revenue and business outcomes not just test volume.
-
Weekly Visibility Reports
Concise status updates on active tests, results, and next actions.
-
Monthly Executive Reviews
Focused on next bets, strategic alignment, and ROI tracking.
-
Centralised Insight Library
Every win, loss, and learner documented for long-term continuity.
Your Commitment
Designed to respect leadership bandwidth. We handle the heavy lifting while you provide the strategic direction.
~1 hour per week for stakeholder alignment.
Dev support for implementation and design approvals.
Secure access to GA4, CMS, and experimentation tools.
A cross-functional unit, embedded in your growth
Tatvic owns strategy, analysis, design, execution, and reporting acting as a seamless extension of your team.
CRO Strategist
Single point of ownership. Owns the roadmap, stakeholder alignment, and outcome accountability.
Data Analyst
Turns raw behavioural data into actionable insight. Statistical rigour is our backbone.
UX Designer
Creates brand-safe, high-performance variants. Every design is hypothesis-driven.
Developer
Implements with speed and precision. Minimises reliance on your internal dev team.
A disciplined system for sustained CRO impact
Tatvic's methodology focused on revenue impact, statistical rigour, and compounding learnings.
Discover
Find where revenue is leaking and why.
- Full CRO audit
- Qualitative research
- GA4 funnel analysis
Optimise
Design experiments that target outcomes.
- Insight-led hypothesis
- ICE Prioritisation
- UX wireframes
Execute
Launch with statistical rigour.
- A/B & MVT Launch
- Real-time monitoring
- Confidence tracking
Repeat
Compound learnings for sustained growth.
- Documented results
- Winner rollout
- Insight narratives
How We Build This Together
People
We upskill your teams to think in experiments. From hypothesis writing to statistical significance, your marketers learn why experiments work not just what to test.
Process
Governance without friction. We implement structured workflows that balance speed with control, ensuring every test is defensible to stakeholders.
Platform
We optimise your experimentation stack testing tools, analytics integrations, and dashboards so insights flow to decisions without bottlenecks.
Scale Experiments with
Agentic AI
Continuous hypothesis generation, real time insights,
and AI-assisted recommendations working with your team
to optimize conversions faster and smarter.
Autonomous Hypothesis Engine
Detects friction points and suggests experiments automatically.
Predictive Personalisation
Serves high-performing variants to the right segments in real time.
Conversational Analytics
Ask funnel questions in plain English and get data-backed answers.
Impact Across Industries
Automotive
TVS Motors, Royal Enfield
BFSI
HDFC Life, ICICI Prudential
FinTech
Angel One, ET Money
E-commerce & D2C
Asian Paints, Titan Eye+
Media & OTT
SonyLIV, BookMyShow, MX Player
Recommended Case Studies
50%
Uplift in test ride form conversions
Optimising the test ride journey for one of India's most iconic brands.
169%
Increase in website lead conversions
Scaling lead generation through high-velocity experimentation.
3.2Ã-
Uplift in purchase funnel performance
Improving checkout flow and cart conversion rates for a rising D2C star.
Ready to Unlock Your Conversion Potential?
Start your CRO strategy discussion and uncover high-impact opportunities to optimize conversions across your digital journeys.
Start Your Journey
Speak with a strategy expert about your goals.
Resources
Strategic Insights
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