Takes 5 mins
CASE STUDY
Titan Eye+ experienced a significant boost in both page views and purchases with Tatvic Analytics A/B Testing service.
Client Background
Client Name: Titan Eye+
Client Domain: Eyewear Industry
Headquarters: India
About the Client: Titan Eye+, the eyewear business of Titan Company, was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards unparalleled in India’s prescription eyewear industry.
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Challenge
Despite its status as one of the biggest eyewear brands in India, the online channel’s revenue share was unsatisfactory. The goal was to enhance the conversion rate from existing traffic and boost the revenue share from the website by adopting the digital-first approach.
Approach to Solution
Tatvic, a provider of Google Analytics implementation services for Titan Eye+, performed a comprehensive qualitative and quantitative analysis to determine the root cause of low conversion rates.
From the analysis conducted, Tatvic observed high incoming traffic but low conversion on the Titan Eye+ home page and product pages.
Tatvic used the ‘Vision of Conversion‘ methodology to generate hypotheses aimed at enhancing conversion and engagement across Titan Eye+’s main categories.
Tatvic implemented A/B test hypotheses on Google Optimize with appropriate targeting and goals to keep a track of performance.
Results
- Tatvic implemented A/B testing and discovered a winning variant that boosted the main category’s pageviews by 55%, leading to a 25% increase in revenue for Titan Eye+
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