Tatvic reduced the CPL by 30% and increase the In-engine Conversion Ratio by 213% for an HR and Payroll solution provider.
Client Name: Confidential
Client Domain: HR and Payroll Solution Provider
Headquarters: Maryland, USA
About the Client: The client operates in 100+ locations across the USA and is a recognized leader in the payroll, human resource, and benefits outsourcing industry.
The client could not track the actual performance of their Facebook campaigns because of the absence of a credible source of information. They relied on unreliable sources like third-party cookie tracking, web browsers, and ad blocking to track the Facebook campaign performance.
- A 30% decrease in CPL and
- 213% increase in CVR for Sep’22-Nov’22 (with FCAPI) compared to Jun’22-Aug’22(without FCAPI).
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