Takes 5 mins
CASE STUDY
Tatvic reduced the CPL by 30% and increase the In-engine Conversion Ratio by 213% for an HR and Payroll solution provider.
Client Background
Client Name: Confidential
Client Domain: HR and Payroll Solution Provider
Headquarters: Maryland, USA
About the Client: The client operates in 100+ locations across the USA and is a recognized leader in the payroll, human resource, and benefits outsourcing industry.
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Challenge
The client could not track the actual performance of their Facebook campaigns because of the absence of a credible source of information. They relied on unreliable sources like third-party cookie tracking, web browsers, and ad blocking to track the Facebook campaign performance.
Approach to Solution
The Tatvic team implemented the Facebook Conversion API, ensuring smooth integration on the client’s server. This allowed the client to be self-sufficient and reduced dependence on third-party cookies from web browsers, ultimately leading to more effective optimization of their Facebook Ad campaign.
Results
- A 30% decrease in CPL and
- 213% increase in CVR for Sep’22-Nov’22 (with FCAPI) compared to Jun’22-Aug’22(without FCAPI).
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