30%
Reduction in CPL
213%
Increase in the Conversion Ratio
HR and Payroll solution provider receives cost optimization and improved conversion ratio with Tatvic.
About Client
The client, working on building robust HR and payroll solutions, operates in 100+ locations across the USA and is a recognized leader in the payroll, human resource, and benefits outsourcing industry.
Business Challenge
- Inability to track the actual performance of Facebook campaigns
- Absence of a credible source of information.
- Reliance on unreliable sources like third-party cookie tracking, web browsers, and ad blocking to track the Facebook campaign performance.
Goal
- Reducing dependency on third party information to monitor ad performance
- Optimizing Facebook ad campaigns to improve conversion and drive down costs
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