Takes 5 mins
CASE STUDY
Tatvic helped 5Paisa.com reduce the spiked bounce rate by 30%
Client Background
Client Name: 5Paisa
Client Domain: Online Share/Stock Trading
Headquarters: Thane, Bombay
About the Client: 5Paisa team’s goal is to ensure that they empower their users to invest their hard-earned money carefully to get maximum returns. They make this possible with technology-driven solutions that enable investments at a lower cost.
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Challenge
5paisa website had seen an almost 30% rise in bounce rate starting from mid-October which was impacting their reporting in numerous ways.
Approach to Solution
Tatvic helped 5Paisa analyze and solve their sudden increase in bounce rate issue by implementing a custom logic of scroll tracking, identifying data flow issues and implementing must-have event tracking for content pages.
Results
- The Bounce Rate reduced to the expected level of 37%
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