104%
Return on Spends From TV Ads
How PharmEasy Leveraged TV Ad Analytics by Tatvic to drive Website Visits and App Installs
About Client
PharmEasy is one of India’s leading and most trusted online healthcare and medicine delivery platforms serving around 2 Million customers across 1000+ cities through their website and mobile apps (Android & iOS).
Business Challenge
- Assessing the quantitative Return on Cost (RoC) for TV-led Marketing on digital medium
- Inaccurate measurement of Returns on Cost in the current digital infrastructure
Goal
- Increase brand awareness
- Influencing TV viewers to visit their website/app for medicine delivery services
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